On this special bonus episode of Beats Vines & Life, host MJ Towler sits down with the legendary Andre Mack, award-winning sommelier, creative force behind Maison Noir wines, and branding maverick.

Together, they dive into Andre Mack's newest project, "Thirst Trap"—a bold, genre-bending live show that fuses wine education with the energy of music, humor, and authentic storytelling. Forget traditional, intimidating wine tastings: Andre Mack is on a mission to make wine approachable, connected to pop culture, and—most of all—fun.

Tune in as they explore the intersections of music, lifestyle, and wine, and uncover how breaking the old rules is creating a fresh space for everyone at the table.

To purchase Thirst Trap tickets click the link!

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For more information about Maison Noir Wines click the link!

Follow Maison Noir on IG!

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Until next time, cheers to the mavericks, philosophers, deep thinkers, and wine drinkers!

Grenache Fest is BACK!!! Grenache Fest is coming to Waitsburg, Washington, bringing with it a focused, celebratory spotlight on one of the world’s most important and expressive grapes. This year, we will start with a blind tasting seminar hosted by MJ Towler, Chauncey Arkfeld, and Michael Alberty, followed by smaller breakout sessions across town.

Subscribe and give Beats Vines and Life a five-star review on whichever platform you listen to.

For insider info from MJ and exclusive content from the show, sign up at blackwineguy.com

Follow MJ @blackwineguy

Follow Beats Vines and Life @beatsvinesandlife

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Hosted on Acast. See acast.com/privacy for more information.

In this episode of Beats Vines & Life, host MJ Towler welcomes Giancarlo Altamura, assistant winemaker and next-generation voice of Napa Valley. Hailing from a family with roots in Napa since the mid-1800s, Giancarlo Altamura grew up immersed in the rhythms of farming, winemaking, and tight-knit community life. He shares stories of hands-on vineyard work, navigating family dynamics, and the evolution of Napa from small-town camaraderie to global destination.

Listeners will get an inside look at what it means to steward an estate winery—where patience, tradition, and innovation intersect to create wines that express both land and season. Giancarlo Altamura discusses the challenges and rewards of being a boutique producer, the family’s focus on estate-grown wines, and their commitment to authenticity in both wine and cuisine—from their acclaimed Altamura Cabernet Sauvignon to their Italian restaurant Ciccio.

Join us for a conversation about roots, legacy, and the real lifestyle of winemakers, as we uncork a story that’s equal parts hustle, heritage, and heart.

For more information about Altamura Vineyards click the link!

Follow Altamura on IG!

For more information about Ciccio Napa Valley click the link!

Follow Ciccio Napa Valley on IG!

____________________________________________________________

Until next time, cheers to the mavericks, philosophers, deep thinkers, and wine drinkers!

Grenache Fest is BACK!!! Grenache Fest is coming to Waitsburg, Washington, bringing with it a focused, celebratory spotlight on one of the world’s most important and expressive grapes. This year, we will start with a blind tasting seminar hosted by MJ Towler, Chauncey Arkfeld, and Michael Alberty, followed by smaller breakout sessions across town.

Subscribe and give Beats Vines and Life a five-star review on whichever platform you listen to.

For insider info from MJ and exclusive content from the show, sign up at blackwineguy.com

Follow MJ @blackwineguy

Follow Beats Vines and Life @beatsvinesandlife

Follow Totally Biased Wine Reviews on IG

Sign up for Totally Biased Wine Reviews

Hosted on Acast. See acast.com/privacy for more information.

Welcome to another life-focused edition of Beats, Vines & Life. Today, MJ Towler sits down with renowned entrepreneur, teacher, and bestselling author Seth Godin. Known for his game-changing books like Purple Cow, Tribes, and This Is Marketing, Seth Godin has shaped the thinking of marketers, creators, and leaders around the world.

In this episode, the conversation explores the intersection of marketing, storytelling, connection, and lifestyle—diving deep into why stories matter in the world of wine, how meaning and community elevate experiences, and the real power behind the premium price tag on that special bottle.

From wine glasses and chocolate bars to placebos and permission-based marketing, get ready for practical wisdom and insight on building trust, finding your tribe, and living a life—and creating products—that truly matter. Pour a glass, settle in, and enjoy a conversation about creativity, generosity, and the courage to ship your best work.

Subscribe to Seth’s Blog!

Follow Seth on IG!

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Until next time, cheers to the mavericks, philosophers, deep thinkers, and wine drinkers!

Grenache Fest is BACK!!! Grenache Fest is coming to Waitsburg, Washington, bringing with it a focused, celebratory spotlight on one of the world’s most important and expressive grapes. This year, we will start with a blind tasting seminar hosted by MJ Towler, Chauncey Arkfeld, and Michael Alberty, followed by smaller breakout sessions across town.

Subscribe and give Beats Vines and Life a five-star review on whichever platform you listen to.

For insider info from MJ and exclusive content from the show, sign up at blackwineguy.com

Follow MJ @blackwineguy

Follow Beats Vines and Life @beatsvinesandlife

Follow Totally Biased Wine Reviews on IG

Sign up for Totally Biased Wine Reviews

Hosted on Acast. See acast.com/privacy for more information.