What happens when you get the life everyone else wants and still feel empty?

Ed Reay moved to London to live with his girlfriend. He made more money than he ever had by multiples. Business class flights to Dubai. Five star hotels for weeks. Booking spontaneous trips to Amsterdam on New Year's Day just because he could. Industry leaders asking him to speak on their stages. Clients paying premium rates for his copywriting.

On paper, it was his best year ever. Internally, it was one of his worst. He kept chasing the next milestone, thinking that would finally make him feel successful. He joined masterminds to see what everyone else was doing so he could copy them. He was living outside of himself, trying to puppeteer his way through a life that looked perfect but felt hollow.

Genea and Ed go deep on:

🔹 The concept of "cliff top" and why achieving everything can feel worse than having nothing

🔹 How people pleasing and external validation became his identity

🔹 Why he couldn't access flow state no matter how much success he created

🔹 The moment he chose to lose and how that led to actually finding himself

Watch or listen now. This one will stay with you.

Connect with Genea: Website: http://bethewolfnow.com/ Instagram: https://www.instagram.com/geneabarnes/

Connect with Ed Reay Instagram: @ed.reay Twitter: @reayed6 Free Gift Link : https://u6jw3fbc84r.typeform.com/to/MpZcXHkS

About Ed Reay

Ed Reay is a copywriter, business consultant, software founder, and coach who helps people identify where they’re stuck in business—and guide them through it.

He’s the founder of RuleBender.ai, an experimental AI-assisted ad technology to stop Facebook ad rejections in their tracks so advertisers can scale without interruption. He is the first person to solve the “Facebook ad ban black box.”

When he’s not optimizing his software, consulting with clients, or making Instagram videos, he’s breakdancing, practicing Japanese, and hosting events for his local community and inner circle of friends. His most notable event was hosting a 2000s Pop Music party.

Constantly evolving, Ed dives deep into esoteric knowledge and wisdom. Running through ancient tomes on spirituality, astrology, theology, and many ancient systems of thinking long forgotten today. He applies these learnings to his work with his clients, which is why he’s able to identify patterns and get businesses unstuck even after multiple failed attempts with other consultants.

What if joy could last … without worrying that it’ll end?

You've done the work. You've built the business, shown up for the relationships, pushed yourself to grow.

But there's this feeling you can't shake.

Like something bad is waiting on the other side of success.

Like the moment you finally relax, it's all going to fall apart.

Genea calls this the upside-down pattern.

It's when your nervous system learned early on that stepping into what you want comes with consequences (and not the good kind).

So now, even though you're working toward your goals, your subconscious is working just as hard to make sure you never actually get there. Or if you do, you lose it.

This episode unpacks:

🔹 The two-year-old moment that wired Genea's brain to expect punishment after joy

🔹 Why you might be using shame to complete the loop your body expects

🔹 The leadership training that forced her to choose her real desires over safety

🔹 What it actually takes to stop fearing the things that light you up

This isn't about working harder or wanting it more.

It's about unwinding the hidden fear that's been running the show since you were too young to understand what was happening.

Success isn't supposed to feel like this.

That's what Jeff Glauser kept thinking as he climbed the ladder, checked the boxes, and built the life that looked good from the outside. But inside? He was exhausted. Angry. Feeling like nothing he did was enough to “get him there.”.

From latchkey kid to sports journalist to film school to corporate burnout, Jeff's story is about the cost of chasing a definition of success that was never really his. It's also about what happens when you finally give yourself permission to rewrite it.

In this open and grounded conversation, you'll hear:

🔹 The pattern of being on the outskirts that followed him from childhood into every career move

🔹 Why making twice the money left him more miserable than he'd ever been

🔹 How imposter syndrome shows up when you're living someone else's version of your dream

🔹 What health, happiness, and peace feel like when you stop tying your worth to your income

This episode is for anyone who's ever wondered if they're doing it wrong because it doesn't feel right. Spoiler: you're not. You're just it right for someone else … not you.

Connect with Genea:

Website: http://bethewolfnow.com/

Instagram: https://www.instagram.com/geneabarnes/

Connect with Jeff:

Website: https://brandscribed.com/

Linkedin: https://www.linkedin.com/in/jeffglauser/

About Jeff:

Jeff Glauser is a seasoned storytelling strategist who helps established professionals — from authors and former athletes to corporate leaders — surface and share their most powerful comeback narratives. Whether it's coaching them on brand messaging, serving as a ghostwriter, or brokering their content to get it placed on the most appropriate platforms, Jeff is passionate about bringing powerful, legacy-leaving stories to life