What if the version of you running your business isn’t actually you?

In this powerful episode, Genea breaks down the hidden epidemic of inauthentic entrepreneurship, where even high performers live in personas and build empires that drain them.

You’ll learn what it really means to "Be the Wolf," why radical authenticity is the foundation of sustainable success, and how shifting your inner foundation can change your revenue, your relationships, and your reality.

If you’re chasing growth but feeling off, heavy, or misaligned, this conversation will bring clarity and grounded direction.

Here’s what Genea gets real about:

🔹 Why following "right" strategies often leads to wrong results

🔹 Genea’s own journey from "I have to be nice" to powerful, aligned leadership

🔹 The real reason even authentic people feel like frauds

🔹 What wolves can teach us about leadership, alignment, and growth

If you’re ready to build a business that’s strong from the inside out, this is the episode to start with.

Connect with Genea:

[free guide] Grow Your Business and Love Doing it with the 3 secrets the business gurus NEVER talk about: http://bethewolfgift.com/

Website: http://bethewolfnow.com/

Instagram: https://www.instagram.com/geneabarnes/

About Genea:

Genea Barnes is a Performance Coach for Entrepreneurs, Speaker, and Podcast Host.

She helps entrepreneurs create more money, impact, and joy by expanding your Success Zone. This results in solid, steady growth while working less and using fewer sales, marketing, and money-making strategies.

Her custom state-of-the-art system saved her own business from financial ruin and is based on 20 years of experience, study, and training with leading experts.

She's helped hundreds of people take their businesses and lives to the next level giving them time freedom, financial breakthroughs, and more joy. She believes that when you unleash the power of YOU, humanity evolves.

"I'm great, but I'm tired" might be the most dangerous phrase in entrepreneurship. In this powerful conversation, Genea Barnes and Functional Physician and Burnout Expert Dr. Zarya Rubin expose why high-achievers often don't recognize burnout until they're already in crisis … and what it really costs them.

Dr. Zarya reveals her journey from Harvard-educated physician to burnout casualty, sharing the personal wake-up call that forced her to confront the unsustainable patterns driving her exhaustion. This isn't just about being tired, it's about the subconscious drivers creating cycles of depletion and sabotage in your business.

In this episode, you'll discover:

🔹 The three burnout warning signs most entrepreneurs dismiss as "normal"

🔹 How unresolved childhood patterns create the perfect storm for high-achievers

🔹 The moment Dr. Zarya realized her medical career was slowly destroying her … and the impossible choice she faced

🔹 The 4-count breathing technique that activates your calms you down in moments of overwhelm

Whether you think burnout is something that happens to "other people" or you're already feeling the symptoms, this conversation offers both the wake-up call and the practical tools to change your relationship with how you operate in your business.

Connect with Genea:

[free guide] Grow Your Business and Love Doing it with the 3 secrets the business gurus NEVER talk about: http://bethewolfgift.com/

Website: http://bethewolfnow.com/

Instagram: https://www.instagram.com/geneabarnes/

Connect with Dr Zarya:

Free Burnout toolkit: https://drzarya.myflodesk.com/burnouttobalance

Website: https://drzarya.com/

Instagram: https://www.instagram.com/drzaryarubin/

Linkedin: https://www.linkedin.com/in/drzaryarubin/

Link to TEDx talk: https://www.youtube.com/watch?v=xfubAfgkUzE

About Dr Zarya:

Dr. Zarya Rubin, MD, is a Harvard-educated physician, TEDx speaker, and burnout strategist, dedicated to helping high-achieving women in midlife break free from chronic stress and overwhelm. After experiencing severe burnout herself, she walked away from a high-stakes medical career and discovered the path to true wellness—one that doesn’t require sacrificing your health for success. Through her functional wellness coaching programs, in-person events and dynamic speaking engagements, Dr. Zarya empowers smart, driven women to reclaim their energy, find balance, and truly thrive. She is also the host of the “Outsmart Burnout” podcast, coming soon to a platform near you. She lives in Portland, OR, with her husband, daughter, and their fluffy bichon mini-poodle.

In this episode, Genea reveals the invisible force that's plateauing your business … subconscious avoidance.

She dives into why smart, capable entrepreneurs find themselves unable to break through to their next level, despite doing "all the right things."

Something deeper is at play when you consistently push certain tasks to tomorrow, feel too busy for the things that would actually move the needle, or struggle with giving feedback.

These aren't random behaviors – they're protection mechanisms wired into your nervous system.

This episode will help you:

🔹 Identify the telling signs of avoidance hiding in plain sight in your day-to-day business

🔹 Understand how childhood "microtraumas" shape your current business decisions without your awareness

🔹 Trace your business plateaus back to unprocessed emotions that feel catastrophic to your subconscious

🔹 Learn practical tools to process emotions and rewire the brain patterns keeping you from your next level

Listen now to discover what you've been unknowingly avoiding and how to finally expand into the business growth you've been working for.

Connect with Genea:

[free guide] Grow Your Business and Love Doing it with the 3 secrets the business gurus NEVER talk about: http://bethewolfgift.com/

Website: http://bethewolfnow.com/

Instagram: https://www.instagram.com/geneabarnes/

About Genea:

Genea Barnes is a Performance Coach for Entrepreneurs, Speaker, and Podcast Host.

She helps entrepreneurs create more money, impact, and joy by expanding your Success Zone. This results in solid, steady growth while working less and using fewer sales, marketing, and money-making strategies.

Her custom state-of-the-art system saved her own business from financial ruin and is based on 20 years of experience, study, and training with leading experts.

She's helped hundreds of people take their businesses and lives to the next level giving them time freedom, financial breakthroughs, and more joy. She believes that when you unleash the power of YOU, humanity evolves.