『Baked Beans Are Cooked in the Tin?! Behind the Barcode - Paul Hesketh』のカバーアート

Baked Beans Are Cooked in the Tin?! Behind the Barcode - Paul Hesketh

Baked Beans Are Cooked in the Tin?! Behind the Barcode - Paul Hesketh

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You probably eat some of these foods every week. But how much do you actually know about where they came from?Author and entrepreneur Paul Hesketh joins Chris Dabbs to uncover the extraordinary stories hiding behind some of the most ordinary products in our kitchens.Paul’s book, Behind the Barcode, explores how familiar foods became the products and global brands we recognise today — and the conversation reveals just how strange that history can be.We discover why baked beans are actually cooked inside the tin, how the secrets of tea production were taken out of China in an extraordinary episode of commercial espionage and why pepper and other spices once represented enormous commercial power.Paul also tells the story of the BBC’s famous 1957 spaghetti-tree April Fool, explores the accidental development of Worcestershire sauce and explains how apparently simple innovations in packaging helped transform products such as crisps and instant noodles into global industries.Then there’s the unlikely UK legal battle over whether a Jaffa Cake is really a cake or a biscuit — a distinction worth millions in VAT.But behind the entertaining stories is a bigger question.How did inventions, science, packaging, marketing, trade and big business turn everyday foods into multinational industries — and why are the people who originally developed some of these products often forgotten?Drawing on more than four decades in business as well as his background in agriculture, Paul looks at the extraordinary journey food takes before it reaches our shelves and why understanding that journey may also change the way we think about sustainability and what we consume.A fascinating conversation about the history, science, business and sheer ingenuity hidden behind the barcode.IN THIS EPISODE OF AUTHOR CONVERSATIONSWhy Paul believes we know surprisingly little about the food we buyThe unexpected way baked beans are cookedHow commercial espionage helped spread tea around the worldWhy pepper and spices once represented immense wealth and powerThe BBC’s famous spaghetti-tree hoaxThe strange origins of Worcestershire sauceHow instant noodles became a global phenomenonWhy packaging technology was crucial to the success of crispsThe forgotten inventors behind some of the world’s biggest food brandsWhy McDonald’s is as much about property as burgersThe multimillion-pound question: is a Jaffa Cake a cake or a biscuit?How science allows modern food to be preserved and distributed globallyWhy bringing a new food product to market requires enormous investmentSustainability, industrial food production and knowing where our food comes fromPaul’s forthcoming book, Beyond the BlueprintFEATURED BOOK: Behind the Barcode — Paul HeskethWhat looks like an ordinary supermarket shelf is actually the end point of centuries of invention, science, trade, rivalry, marketing and human ingenuity.Paul Hesketh explores the stories behind familiar foods and explains how seemingly simple products became part of enormous global industries.Author website: www.paulhesketh.com and www.author-conversations.com/paul-heskethBook:Available through Amazon in print and Kindle formats.Become a supporter of this podcast: https://www.spreaker.com/podcast/author-conversations-with-chris-dabbs--6905413/support.Every book has a story beyond its pages. In Author Conversations, broadcast journalist, presenter and newsreader Chris Dabbs sits down with the writers behind some of today’s most fascinating books to uncover the research, experiences and ideas that never made it onto the printed page. Featuring bestselling and emerging authors from around the world, each episode goes beyond the blurb to explore the real stories behind the writing. From untold historical discoveries and groundbreaking scientific research to personal journeys, business insights, faith, true crime and the human experience, every conversation is designed to inform, challenge and inspire. Drawing on more than two decades of professional interviewing across radio, television and digital journalism, Chris creates thoughtful, in-depth conversations that give authors the time and space to tell the stories that matter most. Whether you’re searching for your next great read, fascinated by the creative process or simply enjoy intelligent, long-form conversations, Author Conversations offers a unique opportunity to discover the people, ideas and experiences behind remarkable books. Real authors. Real stories. Real conversations.
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