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Summary

Min Ju Kim, founder of Zasin, joins the podcast to share her inspiring journey from D1 golfer to multi-venture entrepreneur. Born in South Korea and raised across three countries, Kim brings global perspective, grit, and creative vision to her mission of empowering women through sportswear, self-expression, and storytelling.

She discusses launching Zasin, a pre-seed women’s golf athluxury brand challenging the male-dominated sportswear industry; Juju on the Gem, a luxury tooth gem and creative styling business; and her work in digital marketing. Kim dives into cultural identity, mentorship, and entrepreneurship, revealing the personal battles she faced—from breaking parental expectations to bootstrapping her ventures while working as a restaurant server in NYC.

Listeners are left with a core message: what you don’t change, you’re choosing—a reminder that daily habits and courageous choices shape our futures.

Notes

The Guest

• Min Ju Kim (goes by “Kim” or “Juju”)
• Former D1 collegiate golfer
• Founder of three ventures:
  • Zasin: women’s golfwear brand merging fashion, culture, and functionality
  • Juju on the Gem: creative styling and tooth gem adornment brand
  • The Kim Standard: freelance and UGC digital marketing consulting

Key Topics

• Entrepreneurial Motivation: Finding purpose beyond the golf course; balancing cultural expectations with personal ambition
• Zasin’s Mission: Solving the lack of fit, functionality, and female-focused design in golfwear
• Cultural Identity: Integrating Korean heritage with Western creativity and New York hustle
• Creative Networking: How a party conversation led to a feature in a South Korean golf documentary
• Bootstrapping and Grit: Serving at a Manhattan restaurant to fund a dream
• Mentorship Matters: The impact of women role models like Natalie on Kim’s journey
• Mindset and Habits: Lessons from Atomic Habits and half-marathon training—how discipline builds identity

Wisdom from Kim

• "What you’re not changing, you’re choosing."
• "I prioritize progression over perfection."
• "Your story is your strength."

Contact & Resources

LinkedIn: linkedin.com/in/miinjjkim
Instagram: @miinjjkim
Brands:

• Zasin (Women’s Golfwear, in pre-seed)
• Juju on the Gem
• UGC & Marketing: The Kim Standard
• Lookbook 1
• Lookbook 2
• Zasi

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• LinkedIn: ProveHer - Badass Women in Business
• Website: Badasswomeninbusinesspodcast.com
• Athena: athenaac.com

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Holly Oldham built a luxury cleaning business out of grit, grief, and one life-changing poem. After leaving a toxic marriage with just $100 in her wallet, Holly didn’t just survive, she created PRMF Cleaning (Pause Reflect Move Forward) and redefined what success looks like on her own terms. Today, she’s a sought-after house manager, janitorial sales coach, comedic poet, and advocate for safe, thriving spaces inside and out.

In this episode, Holly brings fire, humor, and hard-won wisdom. She shares how being authentic, charging her worth, and turning pain into purpose helped her build a business that funds her freedom. Whether she’s cleaning million-dollar homes, writing dirty poetry, or teaching other cleaners to scale, Holly’s message is crystal clear: your mess can be your movement.

Show Notes

Inside this episode:

• The origin of PRMF: from poem to tattoo to business philosophy
• How Holly turned housework into high-ticket house management
• Her $10K tip story and why value always wins over volume
• Creating clean, non-toxic environments that heal more than just dust
• The truth about divorce, parental alienation, and financial independence
• Her program Solo Cleaner to Essential House Manager and why most cleaners are leaving money on the table
• Cannabis, comedy, and the confidence to take up space; even in gold heels at 7:30am networking events

Favorite Holly-isms:

• “I left with $100 and came back better, never bitter.”
• “You’re not paying me to clean your house. You’re paying me for the feeling when your house is clean.”
• “The more you charge, the less bullshit text messages you get.”
• “I'm not smoking to get high. I'm smoking to get by.”
• “Being myself pays more than being agreeable ever did.”

Resources & Mentions:

• Holly’s Coaching Program: Solo Cleaner to Essential House Manager
• PRMF Cleaning: prmfluxurycleaning.com
• Good Men Project article: The More Gratitude You Speak, The Better You’ll Feel

Connect with Holly

Website: prmfluxurycleaning.com
LinkedIn: Holly Oldham
Instagram: @pausereflectmoveforward
TikTok: @pausereflectmoveforward
YouTube: Pause Reflect Move Forward
Facebook:

• Official Page
• Community
• PRMF Cleaning

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• Website: Badasswomeninbusinesspodcast.com
• Athena: athenaac.com

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What happens when a biotech executive follows a spiritual calling and decides to build a new kind of wellness app? You get SoulPod. In this conversation, Crystal Cassidy shares how her decades-long career in pharmaceutical science, combined with a lifelong meditation practice and a near-death experience, led her to create a platform at the intersection of neuroscience, spirituality, and technology. We talk about what it means to build a purpose-driven business, how she navigated the early product journey without a technical background, and why she believes the future of human development lives inside the space she calls SoulTech.

Show Notes:

In this episode, we cover:

• Crystal’s transition from genomic diagnostics and IPO-level biotech teams to building her own consumer platform
• Why SoulPod is not a traditional mindfulness app and how it’s creating space for deeper mystical and energetic experiences
• What it really took to bootstrap development, find a technical cofounder, and grow a values-aligned team
• The role of experimentation, A/B testing, and structured user interviews in refining product-market fit
• How personalization, AI, and energetic mapping are influencing SoulPod’s next wave of features
• Why staying connected to your mission matters more than following conventional startup paths
• The hard truths about fundraising as a female founder in wellness and deeper tech spaces
• Crystal’s long-term vision as a leader, content creator, and future sci-fi author

Connect with Crystal:

Website: https://www.soulpodapp.com
LinkedIn: Crystal Cassidy | SoulPod
Instagram: @soulpod_app

Contact:

Crystal is currently growing her team and exploring strategic partnerships. If you’re a mission-aligned growth strategist or just someone who believes in the future of conscious technology, reach out through SoulPod’s website.

Like what you heard?

Please rate, review, and follow Badass Women in Business on your favorite podcast platform. Thanks for listening and stay badass.

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Brittany Smith and Janki Patel are the powerhouse duo behind Jump Ahead Pediatrics. What started as a shared dream between two burned-out therapists became a multi-state staffing agency serving schools with over 100 employees. In this episode, they walk us through how they bootstrapped their way from a $250 rental space to building a mission-driven business that puts people first. They talk openly about leadership challenges, lessons learned, and how they continue to grow while staying rooted in values and trust. This episode is a blueprint for anyone building something real with someone they trust.

Episode Notes

Meet Brittany and Janki
Co-founders of Jump Ahead Pediatrics, Brittany and Janki built a multi-state therapy staffing agency from scratch. Their business places OT, PT, speech, and support professionals in schools that need them most.

Bootstrapped with Purpose
With no outside funding, they launched using personal savings, donated equipment, and community support. Every early win was reinvested back into the business.

Partnership and Leadership
Their 50/50 partnership is built on trust and balance. They lead with intention, grow through coaching, and prioritize people and culture in every aspect of the business.

What’s Next
They’re expanding into adult staffing and new states, with a goal of hitting 500 employees while mentoring others on how to scale the right way.

Connect with the Founders and Jump Ahead Pediatrics

Website: jumpaheadpediatrics.com
Meet the Founders: jumpaheadpediatrics.com/about/#founders
Facebook: facebook.com/jumpaheadpediatrics
Instagram: instagram.com/explore/locations/259440741061213/jump-ahead-pediatric-therapy
LinkedIn: linkedin.com/company/81905361

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• Website: Badasswomeninbusinesspodcast.com
• Athena: athenaac.com

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Christiana Marouchos and Becky Tasker are VPs at StackAdapt. Christiana leads brand and communications. Becky leads growth marketing. Together, they’ve helped shape the company’s marketing strategy, scale its team, and build a culture rooted in clarity, accountability, and equity.

In this episode, they talk about what it means to lead inside a fast-moving tech company. Christiana shares how storytelling has become the core of her approach to marketing. Becky breaks down how data and systems thinking helped her step into leadership. They both talk about imposter syndrome, learning to trust your voice, and what they’ve learned about building and managing teams that deliver.

This is a conversation about doing the work, leading with intention, and staying grounded when things move fast.

Show Notes

Guests

• Christiana Marouchos, VP of Marketing at StackAdapt
• Becky Tasker, VP of Growth Marketing at StackAdapt

Topics covered

• How Christiana and Becky moved from individual contributors into VP roles
• What it looks like to lead large teams through change
• Why storytelling matters in marketing, even in tech
• The difference between management and leadership
• How to navigate misalignment and hold people accountable
• Personal lessons on imposter syndrome, reflection, and coaching
• Creating equity on your team through simple, clear systems

Key Takeaways

• Leadership is about being clear, listening carefully, and showing people how their work fits into the bigger picture
• You do not need to have every answer to raise your hand for a new opportunity
• Feedback, context, and support go further than assumptions and control
• If you want to be seen as a leader, stop doing the invisible work and start owning the outcomes

Contact

Christiana Marouchos
LinkedIn

Becky Tasker
LinkedIn

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• LinkedIn: ProveHer - Badass Women in Business
• Website: Badasswomeninbusinesspodcast.com
• Athena: athenaac.com

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What if the key to healing, happiness, and confidence was already inside you—and all it needed was a song? In this powerful conversation, Julia Williamson and her daughter Maddy Monacelli of Sing to Thrive share how singing and sound can rewire the brain, release trauma, and reconnect us to our most authentic selves.

Julia opens up about overcoming childhood trauma, addiction, and corporate burnout to create a life filled with purpose and music. Maddy reveals how even growing up in a musical and healing household didn't stop her from battling limiting beliefs of her own. Together, they’ve created a method that blends science and soul to help others reclaim their voices and thrive.

Whether you're curious about sound healing, looking for a joyful approach to personal growth, or simply craving more authenticity in your life, this episode delivers the tools and inspiration to start.

Show Notes:

What You’ll Hear in This Episode:

• How Sing to Thrive began and where it's going next
• The link between your voice, your nervous system, and your emotional well-being
• How singing activates positive neuroplasticity and influences gene expression
• Why freeing your voice helps you speak your truth and live in alignment
• The science and spirituality of sound as a healing modality
• How Past Age Clearing and Healing helps release generational trauma
• What it looks like to run a heart-centered business as a mother-daughter team
• Simple practices to start using your voice as a daily healing tool

Powerful Quotes from Julia and Maddy:

Resources and Mentions:

• Sing to Thrive Website
• Sing to Thrive on Spotify
• YouTube
• Instagram
• TikTok
• Facebook

Connect with Julia and Maddy:

• Website: singtothrive.com
• Email: singtothrive@gmail.com
• Follow on Social Media: @singtothrive on Instagram, TikTok, Facebook, and YouTube

Your voice is not just a sound. It is a powerful tool for healing, connection, and transformation. This conversation is your invitation to start using it.

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• Website: Badasswomeninbusinesspodcast.com
• Athena: athenaac.com

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Brilliant scientist, neuro‑psychiatrist, amputee, and serial entrepreneur, Dr. Ishnella “Ish” Azad has never met an obstacle she wouldn’t charge. Growing up in a family of Sikh real‑estate investors, Ish juggled three science degrees at the University of Houston while co‑founding 5Rivers Commercial Real Estate with her father. After residency at UCLA and Cedars‑Sinai she walked away from medicine to scale the firm to 4.2 million sq ft and $550 million in assets, raising $70 million from 120 everyday investors along the way.

A life‑threatening infection and leg amputation could have ended the story. Instead, Ish doubled down, buying the largest shopping center in Georgia and pivoting into data centers through her technology platform, Data Journey. Today she is closing on $200 million in digital infrastructure, championing Chillirack’s energy‑cutting innovation, and blazing a path for women, minorities, and the middle class to build generational wealth.

Key Takeaways

• How a side hustle in college became 5Rivers CRE, now approaching a one‑billion‑dollar portfolio
• Lessons from raising $40 million in cash in three and a half months, investor by investor
• The power of resilience: 11 surgeries, an amputation, and the mantra that kept her moving
• Why Ish invites teachers, nurses, truck drivers, and architects to the cap‑table rather than whales
• Data centers as the “new shopping malls” and why infrastructure investing matters post‑COVID
• Investing in Chillirack to slash data‑center energy use by 50 percent and double rentable space
• Faith, service, and Sikh principles that fuel her mission to lift the middle class
• Career No. 5 on the horizon: politics, publishing, and a louder megaphone for equity

Mic‑Drop Quote
“Life will knock you down, but if you aren’t dead, just get up.”

Resources & Links

• Data Journey: https://www.datajourney.com
• 5Rivers Commercial Real Estate: https://www.5riverscre.com
• Chillirack technology: https://chillirack.com
• LinkedIn: https://www.linkedin.com/in/dr-ishnella-kaur-azad-0524a38/

Connect with Dr. Ishnella Azad

• Email: iazad@datajourney.com
• LinkedIn: https://www.linkedin.com/in/dr-ishnella-kaur-azad-0524a38/

For speaking invitations, investment inquiries, or mentorship requests, reach out directly and tell Ish you heard her on the Badass Women in Business podcast.

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Business did not come kindly to Gunjan Saini Bradshaw and that is exactly what shaped her into the powerful entrepreneur she is today. From her beginnings as a TV and radio host in India to co-founding a thriving tech company across India and the United States, Gunjan's story is one of bold pivots, resilience and redefining leadership. In this episode of the Badass Women in Business podcast, Gunjan shares how she built Codebase alongside her husband, navigated cultural and gender barriers, and turned personal challenges into a global success story.

Whether you are scaling a startup, breaking into tech, or balancing business with personal life, Gunjan’s raw and real insights will inspire you to embrace change, trust your instincts and lead with both heart and grit.

Welcome Gunjan Saini Bradshaw

• Gunjan's early career path from journalism and marketing in India to the entertainment world
• How business "happened" unexpectedly through her relationship with her now husband and business partner
• The story behind Codebase, a fully bootstrapped journey connecting Indian tech talent with US venture-backed companies
• Navigating the transition from TV to tech, India to Utah, and from dating to building a business together
• Finding her voice as a non-technical co-founder and earning respect in a male-dominated industry
• Bridging cultural differences between India and the United States and building strong cross-cultural teams
• Why staying bootstrapped mattered and how it helped preserve the company's vision and values
• Commitment to excellence by focusing only on hiring A players and redefining offshore collaboration
• Lessons learned about resilience, adaptability, leadership and trusting yourself when the path is unclear

Key Takeaways

• Your gender should never define your potential or leadership presence
• Bootstrapping can build a strong foundation even if it means growing slower
• Understanding cultural nuance is critical for building international teams
• Founders must wear multiple hats and continuously evolve based on the needs of the business
• True success is not about avoiding failure but about embracing challenges as opportunities to grow

Favorite Quotes

• Website: Codebase
• LinkedIn: Gunjan Saini Bradshaw
• Instagram: @goofwoman

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• Facebook: Empowered Women Leaders
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