Send us a text

Summary

Min Ju Kim, founder of Zasin, joins the podcast to share her inspiring journey from D1 golfer to multi-venture entrepreneur. Born in South Korea and raised across three countries, Kim brings global perspective, grit, and creative vision to her mission of empowering women through sportswear, self-expression, and storytelling.

She discusses launching Zasin, a pre-seed women’s golf athluxury brand challenging the male-dominated sportswear industry; Juju on the Gem, a luxury tooth gem and creative styling business; and her work in digital marketing. Kim dives into cultural identity, mentorship, and entrepreneurship, revealing the personal battles she faced—from breaking parental expectations to bootstrapping her ventures while working as a restaurant server in NYC.

Listeners are left with a core message: what you don’t change, you’re choosing—a reminder that daily habits and courageous choices shape our futures.

Notes

The Guest

• Min Ju Kim (goes by “Kim” or “Juju”)
• Former D1 collegiate golfer
• Founder of three ventures:
  • Zasin: women’s golfwear brand merging fashion, culture, and functionality
  • Juju on the Gem: creative styling and tooth gem adornment brand
  • The Kim Standard: freelance and UGC digital marketing consulting

Key Topics

• Entrepreneurial Motivation: Finding purpose beyond the golf course; balancing cultural expectations with personal ambition
• Zasin’s Mission: Solving the lack of fit, functionality, and female-focused design in golfwear
• Cultural Identity: Integrating Korean heritage with Western creativity and New York hustle
• Creative Networking: How a party conversation led to a feature in a South Korean golf documentary
• Bootstrapping and Grit: Serving at a Manhattan restaurant to fund a dream
• Mentorship Matters: The impact of women role models like Natalie on Kim’s journey
• Mindset and Habits: Lessons from Atomic Habits and half-marathon training—how discipline builds identity

Wisdom from Kim

• "What you’re not changing, you’re choosing."
• "I prioritize progression over perfection."
• "Your story is your strength."

Contact & Resources

LinkedIn: linkedin.com/in/miinjjkim
Instagram: @miinjjkim
Brands:

• Zasin (Women’s Golfwear, in pre-seed)
• Juju on the Gem
• UGC & Marketing: The Kim Standard
• Lookbook 1
• Lookbook 2
• Zasi

Keep up with more content from Aggie and Cristy here:

• Facebook: Empowered Women Leaders
• Instagram: @badass_women_in_business
• LinkedIn: ProveHer - Badass Women in Business
• Website: Badasswomeninbusinesspodcast.com
• Athena: athenaac.com

Send us a text

Holly Oldham built a luxury cleaning business out of grit, grief, and one life-changing poem. After leaving a toxic marriage with just $100 in her wallet, Holly didn’t just survive, she created PRMF Cleaning (Pause Reflect Move Forward) and redefined what success looks like on her own terms. Today, she’s a sought-after house manager, janitorial sales coach, comedic poet, and advocate for safe, thriving spaces inside and out.

In this episode, Holly brings fire, humor, and hard-won wisdom. She shares how being authentic, charging her worth, and turning pain into purpose helped her build a business that funds her freedom. Whether she’s cleaning million-dollar homes, writing dirty poetry, or teaching other cleaners to scale, Holly’s message is crystal clear: your mess can be your movement.

Show Notes

Inside this episode:

• The origin of PRMF: from poem to tattoo to business philosophy
• How Holly turned housework into high-ticket house management
• Her $10K tip story and why value always wins over volume
• Creating clean, non-toxic environments that heal more than just dust
• The truth about divorce, parental alienation, and financial independence
• Her program Solo Cleaner to Essential House Manager and why most cleaners are leaving money on the table
• Cannabis, comedy, and the confidence to take up space; even in gold heels at 7:30am networking events

Favorite Holly-isms:

• “I left with $100 and came back better, never bitter.”
• “You’re not paying me to clean your house. You’re paying me for the feeling when your house is clean.”
• “The more you charge, the less bullshit text messages you get.”
• “I'm not smoking to get high. I'm smoking to get by.”
• “Being myself pays more than being agreeable ever did.”

Resources & Mentions:

• Holly’s Coaching Program: Solo Cleaner to Essential House Manager
• PRMF Cleaning: prmfluxurycleaning.com
• Good Men Project article: The More Gratitude You Speak, The Better You’ll Feel

Connect with Holly

Website: prmfluxurycleaning.com
LinkedIn: Holly Oldham
Instagram: @pausereflectmoveforward
TikTok: @pausereflectmoveforward
YouTube: Pause Reflect Move Forward
Facebook:

• Official Page
• Community
• PRMF Cleaning

__________

Keep up with more content from Aggie and Cristy here:

• Facebook: Empowered Women Leaders
• Instagram: @badass_women_in_business
• LinkedIn: ProveHer - Badass Women in Business
• Website: Badasswomeninbusinesspodcast.com
• Athena: athenaac.com

Send us a text

What happens when a biotech executive follows a spiritual calling and decides to build a new kind of wellness app? You get SoulPod. In this conversation, Crystal Cassidy shares how her decades-long career in pharmaceutical science, combined with a lifelong meditation practice and a near-death experience, led her to create a platform at the intersection of neuroscience, spirituality, and technology. We talk about what it means to build a purpose-driven business, how she navigated the early product journey without a technical background, and why she believes the future of human development lives inside the space she calls SoulTech.

Show Notes:

In this episode, we cover:

• Crystal’s transition from genomic diagnostics and IPO-level biotech teams to building her own consumer platform
• Why SoulPod is not a traditional mindfulness app and how it’s creating space for deeper mystical and energetic experiences
• What it really took to bootstrap development, find a technical cofounder, and grow a values-aligned team
• The role of experimentation, A/B testing, and structured user interviews in refining product-market fit
• How personalization, AI, and energetic mapping are influencing SoulPod’s next wave of features
• Why staying connected to your mission matters more than following conventional startup paths
• The hard truths about fundraising as a female founder in wellness and deeper tech spaces
• Crystal’s long-term vision as a leader, content creator, and future sci-fi author

Connect with Crystal:

Website: https://www.soulpodapp.com
LinkedIn: Crystal Cassidy | SoulPod
Instagram: @soulpod_app

Contact:

Crystal is currently growing her team and exploring strategic partnerships. If you’re a mission-aligned growth strategist or just someone who believes in the future of conscious technology, reach out through SoulPod’s website.

Like what you heard?

Please rate, review, and follow Badass Women in Business on your favorite podcast platform. Thanks for listening and stay badass.

Keep up with more content from Aggie and Cristy here:

• Facebook: Empowered Women Leaders
• Instagram: @badass_women_in_business
• LinkedIn: ProveHer - Badass Women in Business
• Website: Badasswomeninbusinesspodcast.com
• Athena: athenaac.com