Bad Marketing: The Psychology Behind Viral Social Media Posts
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Bad Marketing: The Psychology Behind Viral Social Media Posts
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In this episode I introduce the concept of Bad Marketing — the idea that some of the most criticized posts on social media are often the ones generating the most attention and organic reach for brands.
For years marketers have been told to create polished content, follow best practices, and avoid controversy. But in reality, the internet often rewards something very different: real, relatable moments that interrupt the scroll and spark conversation.
In this episode I break down:
• what “Bad Marketing” actually is
• why pattern-interrupt content spreads online
• how user-generated content benefits brands
• why everyday observations often outperform polished marketing campaigns
I also share real examples of posts that generated millions of views and explain how attention on social media can translate into brand exposure, follower growth, and even new business opportunities.
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https://www.linkedin.com/in/carlosgilonline/