What started as a $7 rotisserie chicken turned into over 2 million organic views across Threads, Facebook, and TikTok… and eventually triggered a corporate memo at a billion-dollar company.

In this episode, I introduce the concept of Bad Marketing — the idea that some of the most criticized posts on social media are often the ones generating the most attention, engagement, and organic reach for brands.

For years marketers have been told to create polished content, follow best practices, and avoid controversy. But the reality of the internet is different. The content that spreads fastest is often real, relatable, and framed in a way that interrupts the scroll.

In this episode I break down:

• what Bad Marketing actually means
• why “rage bait” style posts often go viral
• how user-generated content benefits brands
• why pattern-interrupt storytelling spreads on social media
• how a simple Publix chicken post turned into a real-world corporate reaction

This story is also a reminder that marketing today doesn’t require big budgets or expensive production. Sometimes all it takes is a smart observation, the right caption, and the courage to hit publish.

Original Threads post referenced in the episode:
https://www.threads.com/@carlosgil83/post/DW_c5JkjhFK

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https://www.linkedin.com/in/carlosgilonline/