Most live event closers never break 10 percent. They've been told that's just how it is, and eventually they believe it. But what happens when someone shows up with a real number and it's too big to accept?

In this episode of Back Of The Room Podcast, Amy Jo Honey shares the story of a consultant who couldn't fathom a 60 percent close rate. In his mind, anything past 5 percent was fiction. So when Amy Jo told him her actual average, he didn't just doubt her, he refused to update his own belief about what was possible. He went back to his company still convinced it couldn't be true, and his numbers didn't go up. They collapsed all the way down to 2 percent, until he was let go. He got to be right, and it cost him everything.

Then the conversation goes deeper, into a story about watching a 200 million dollar company go bankrupt from the inside. The owner was a bully, the kind of leader nobody wanted to bring bad news to. So people stopped bringing it. He surrounded himself with yes men who agreed with him to stay off the chopping block, and he never got the truth until it was too late. It's a hard look at what ego does when it's left unchecked, not just to one person's sales numbers, but to an entire organization.

Amy Jo also pulls back the curtain on something most companies won't admit. Sales Tai Chi's real average close rate is 60 percent, but the number published on the website is 40. Not because it isn't true, but because 60 sounds like manipulation to people who've never seen anything past single digits. It's a window into how belief, ego, and identity shape what people are willing to accept as real, even when the truth is sitting right in front of them.

This episode is a reminder that your close rate, and honestly your whole business, will never outgrow your willingness to hear what's real.

Back Of The Room Podcast is hosted by Amy Jo Honey, founder of Sales Tai Chi, behavior profiler, and high ticket sales trainer, alongside co-host Joseph McElveen, who brings decades of experience from inside the seminar industry. Together they pull back the curtain on the seminar industry and talk about the conversations most people in this business won't have.

Flow over force. A more natural way to sell.

http://www.liveeventsales.com

Everyone's been trained to chase the sale. Push harder, close faster, overcome the objection. In this episode, Amy Jo and Joseph break down why that approach is repelling the exact buyers you want, and what to do instead. They dig into the biology behind why people run when they feel chased, the Yin and Yang of connecting versus closing, and a real story from a cold room that turned around the moment the pressure stopped. If you've ever felt like you were working too hard to earn a yes, this one will change how you walk into your next conversation.

Flow over force. A more natural way to sell.

http://www.liveeventsales.com