In this episode, we strip business growth down to its fundamentals, borrowing a lesson from an unlikely place: a short-game clinic led by golf legend Paul Azinger. Just like golf, real growth isn’t about flashy techniques or whatever everyone else is doing. It’s about the few repeatable things that actually work every time.

We dig into what truly drives year-over-year growth in the B2B space: strategic clarity, disciplined processes, the right talent, learning faster than your competitors, and the kind of professional persistence that eliminates “bad timing” from the equation.

If you’re tired of chasing the next growth hack and want a clear, grounded framework for building a business that grows on purpose, this conversation is for you. Think less noise, more signal. Turn. Turn. Swoosh.

Although both action and inaction have their place in leadership, when it comes to strategic growth, inaction occupies a very small space. The only way to learn, the only way to reduce topline risk is to take and maintain massive action – creating interaction with customers and prospective customers. The more you take action in this way, the faster you learn. The faster you learn, the higher the frequency of revenue opportunities that are identified.

Checklists are commonly used in health care and aviation. Why? There is little room for error. This session talks about the use of checklists in strategic growth activities. Checklists help us improve quality of workmanship and efficiencies, increasing our odds for success.

Why is it that buying influences are reporting that they prefer less interaction with salespeople? Could it be that they are tired? Mass marketing activity and senseless outreach are building fatigue in buying systems. In this session, we’ll discuss how to differentiate your message and stand out in the noise.

Winning takes more than talent alone. Winners have an attitude that is built on confidence they’ve developed by repeating certain behaviors that improve performance.  

Inside sales talent is becoming more core to many business growth structures. Depending on the selling model leveraging this talent can decrease the cost of sale and improve results.

Artificial Intelligence is only as intelligent as its human leaders. In the business-to-business market segment artificial intelligence has its uses, but when it comes to developing trusting relationships, I prefer Authentic Intelligence.

Each evolution of marketing technology is joined with great enthusiasm for lower costs and bigger target lists. Email maintains a strong-hold on much of our business-to-business communication. Amongst the billions of emails sent each day marketers continue to lob the same old messages into the mix.

This session discusses how much things have changed, and what can be done to stand out from the crowd.