In this episode of BRAVE COMMERCE, Rachel Tipograph and Sarah Hofstetter speak with Grace Kao, Chief Marketing Officer at Snap Inc., about how changing consumer behaviors are reshaping the way brands build relationships and drive growth.

Grace shares why marketing is shifting from one-way messaging toward more community-driven, two-way engagement, and what brands can learn from the rise of chat and conversational commerce. She also discusses the role of creativity as AI and other technologies evolve, how brands can show up authentically in more personal spaces, and the challenge of balancing innovation with the growing pressure to prove ROI.

Key takeaways:

• The future of brand engagement is increasingly two-way, requiring marketers to contribute value rather than simply broadcast messages.
• AI may change how marketers create and engage, but strong ideas and human creativity remain fundamental.
• Marketers need to balance measurable performance with experimentation across emerging consumer behaviors and technologies.

Hosted on Acast. See acast.com/privacy for more information.

In this episode of BRAVE COMMERCE, Rachel Tipograph and Sarah Hofstetter speak with Neela Montgomery, Board Director at Ahold Delhaize and Logitech and former CEO of Crate & Barrel, about what major shifts in consumer behavior mean for brands and retailers. Drawing on a career spent at the intersection of consumers, retailers, and brands, Neela shares her perspective on some of the most meaningful shifts in consumer behavior today and what they could mean for commerce.

From the rapid adoption of GLP-1s to growing attention around women’s health and menopause, Neela examines how changing needs and behaviors are showing up across the consumer landscape. She explores the ripple effects these shifts could have across categories, how they may reshape what consumers expect from brands and retailers, and where new opportunities could emerge as a result.

Key takeaways:

• Brands need to look beyond the immediate impact of a consumer trend to understand how it could influence behaviors and demand across categories.
• Product development and messaging should evolve alongside changing consumer priorities, rather than relying on assumptions about what shoppers value.
• Retailers have an opportunity to better understand consumers through different stages of their lives and create more relevant experiences around their changing needs.

Hosted on Acast. See acast.com/privacy for more information.

In this episode of BRAVE COMMERCE, Rachel Tipograph and Sarah Hofstetter speak with Rob Master, Chief Marketing Officer at Edgewell Personal Care, about what stays constant as AI rapidly transforms the way marketers work.

Drawing on his experience leading brands and teaching the next generation of marketers, this conversation explores how leaders can navigate rapid change without losing sight of the fundamentals. Rob also shares how Edgewell approaches growth across iconic and emerging brands and reflects on an early career bet at Dove that helped shape his willingness to challenge convention and take big swings.

Key takeaways:

• Keep people at the center: AI can enhance every stage of the marketing process, but strong ideas still begin with deeply understanding the people you’re trying to reach.
• Stay curious as technology evolves: As knowledge becomes more accessible, curiosity, emotional intelligence, and a willingness to keep learning become even more critical for marketers.
• Lean into adaptability: In a rapidly changing market, strong leaders are willing to revisit decisions and change course when new information or context calls for it.

Hosted on Acast. See acast.com/privacy for more information.