『BRANDS IN THE CONVERSATION』のカバーアート

BRANDS IN THE CONVERSATION

BRANDS IN THE CONVERSATION

著者： iHeartPodcasts
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Brands in the Conversation - hosted by David Alberts - goes inside the brands that have found a way to move beyond advertising and become part of culture. Each episode brings together the marketers and brand leaders behind some of the world’s most recognisable companies to unpack how they earn attention, stay relevant and turn conversation into real business impact. Part marketing strategy, part cultural deep dive, it’s about what makes people talk about brands - and why that matters.

Want to discover more Bubbler Media podcasts? Explore all our shows on YouTube: https://www.youtube.com/Bubbler_Media

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  • From Khakis to Courtside: Why Everyone is Talking About State Farm

    From Khakis to Courtside: Why Everyone is Talking About State Farm
    2026/09/15

    Welcome to Brands in the Conversation, the podcast that takes you inside the brands that have moved beyond advertising and become part of culture — told by the marketers who made it happen. Hosted by David Alberts, each episode unpacks the ‘conversation strategy’ of the world's most talked-about companies how they earn attention, stay relevant and turn conversation into real business impact.

    In our debut episode, State Farm's Head of Marketing, Alyson Griffin, delivers a masterclass in making people care about a category most only think about when they need it. She explains how a 104-year-old insurer built a set of brand assets it can dial up or down and how consistency over time is what lets a brand capture lightning in a bottle when culture presents the moment. She also makes the case every marketer needs for their CFO: why the upper funnel has to perform for the lower funnel to convert.

    Whether you're building a brand, or just a fan of great marketing, this episode breaks down where State Farm has been, where it's going next — and what it looks for in the conversations it joins.

    Brands in the Conversation is a Bubbler Media and iHeartPodcasts production. Want to discover more Bubbler Media podcasts? Explore all our shows on YouTube: https://www.youtube.com/Bubbler_Media

    See omnystudio.com/listener for privacy information.
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