『BRANDED WOR(L)DS』のカバーアート

BRANDED WOR(L)DS

BRANDED WOR(L)DS

著者： Hosted by Jeff Solomon (USA) and Steven Baumgaertner (Europe)
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 Branded WOR(L)DS – A Transatlantic Dialogue is a monthly podcast hosted by Jeff Solomon (USA) and Steven Baumgaertner (Europe). Together, they explore the evolving landscape of branding, culture, and sustainability on both sides of the Atlantic. It’s a unique conversation between continents, combining sharp insight, industry know-how, and personal dialogue to uncover how brands are navigating global challenges. Why the Name "Branded WOR(L)DS"? The title is a deliberate play on words: • "Branded Worlds" represents the global universe of branding, design, and communication. • "Branded Words" (with the parenthetical L) underlines the role of language, story, and meaning in branding. This duality reflects the core of the podcast: where products meet purpose, and messages shape markets.Steven Baumgaertner マーケティング マーケティング・セールス 政治・政府 社会科学 経済学
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  • Branded Wor(l)ds – A Transatlantic Dialogue l Episode 1

    Branded Wor(l)ds – A Transatlantic Dialogue l Episode 1
    2025/04/27

    Set in the heart of the Belgian woods at La Hulpe – during the inaugural International Leadership Summit hosted by PPAI and EAC – a new era of conversation has begun: the very first episode of the podcast Branded Wor(l)ds – A Transatlantic Dialogue is now available!

    Hosted by Steven Baumgaertner (cyber-Wear) and Jeff Solomon (U.S. brand strategist), the episode features none other than Drew Holmgreen, President & CEO of PPAI. Together, they explore how purpose, innovation, and sustainability are reshaping brands across both sides of the Atlantic—and what this means for the future of the promotional products industry.

    Key topics of the episode include:

    • What does the future of global brand communication look like?

    • How can brands stay culturally authentic across markets?

    • Can sustainability become a true driver of innovation?

    • And: Why transatlantic collaboration is the key to what comes next.

      This debut episode is more than just a podcast—it’s the launch of a new dialogue platform for decision-makers, thought leaders, and changemakers in our industry.
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    35 分

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