『BRANDED WOR(L)DS』のカバーアート

BRANDED WOR(L)DS

BRANDED WOR(L)DS

著者: Hosted by Jeff Solomon (USA) and Steven Baumgaertner (Europe)
無料で聴く

このコンテンツについて

Branded WOR(L)DS – A Transatlantic Dialogue is a monthly podcast hosted by Jeff Solomon (USA) and Steven Baumgaertner (Europe). Together, they explore the evolving landscape of branding, culture, and sustainability on both sides of the Atlantic. It’s a unique conversation between continents, combining sharp insight, industry know-how, and personal dialogue to uncover how brands are navigating global challenges. Why the Name "Branded WOR(L)DS"? The title is a deliberate play on words: • "Branded Worlds" represents the global universe of branding, design, and communication. • "Branded Words" (with the parenthetical L) underlines the role of language, story, and meaning in branding. This duality reflects the core of the podcast: where products meet purpose, and messages shape markets.Steven Baumgaertner マーケティング マーケティング・セールス 政治・政府 社会科学 経済学
エピソード
  • Branded Wor(l)ds – A Transatlantic Dialogue l Episode 9
    2025/09/28

    Designing a Better World with Every Print – How purpose-driven business creates inclusion and impact

    From a small idea in Port Washington to a thriving nonprofit enterprise – Spectrum Designs shows how commerce can become a catalyst for inclusion. In this episode, Steven and Jeff talk with co-founder and CEO Patrick Bardsley about building meaningful jobs for people on the autism spectrum, turning purpose into lasting impact, and why authentic storytelling through products can redefine success across industries.

    続きを読む 一部表示
    27 分
  • Branded Wor(l)ds – A Transatlantic Dialogue l Episode 8
    2025/09/14

    From leaving Germany at 18 to becoming a LinkedIn Thought Leader – How intercultural experiences shape professional storytelling

    At just 18, Skylar Steudter left Germany to start a new life in the United States. Today, he is a LinkedIn specialist and storyteller who bridges cultures and continents. In this episode, Steven and Jeff explore how moving between Germany and the U.S. shaped Skylar’s voice, why authenticity looks different across cultures, and what professionals on both sides of the Atlantic can learn from each other.

    続きを読む 一部表示
    37 分
  • Branded Wor(l)ds – A Transatlantic Dialogue l Episode 7
    2025/08/31

    Simply Human – How Goldstar Balances Reach, Relevance, and Responsibility

    In an industry where efficiency often overshadows empathy, Goldstar takes a different path – one where simplicity is a strategy, and people are at the heart of every decision.

    In this episode of Branded Wor(l)ds, we sit down with Heather Smartt, Global Head of Goldstar, to discuss how the brand has built global reach without losing its human touch.

    From transparent pricing to meaningful sustainability initiatives, Heather shares how Goldstar blends clarity, connection, and care to create lasting impact – proving that in branding, being felt is just as important as being seen.

    続きを読む 一部表示
    27 分
まだレビューはありません