BFCM Prep On The Fly
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BFCM Prep On The Fly
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In this episode, we dive into our on-the-fly prep for Q4 and BFCM, figuring out marketing strategies without a massive team behind us.
We're swapping real-time tactics, from David using AI to review last year's tiered discounts and "Free Hat Fridays" to Jack's approach of site-wide markdowns and color-coded website updates.
Whether you are considering month-long campaigns, early email list access, or BOGO offers, this conversation covers the scrappy promotional tactics working for small brands right now.
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