Ben and Wade unpack a B2C sales and marketing framework they presented to their entire team at this year's company conference, built around one simple idea: more doors equals more sales. They break down three types of doors every business owner and salesperson should be walking through, new doors you have never knocked on, old doors you stopped going back to, and adjacent doors hiding in plain sight right next to the work you are already doing.

They share real stories of lost quotes that turned into major contracts, B2C referral relationships built in completely unexpected places, and why fear of rejection and plain old apathy are the two things keeping most salespeople sitting at their desks instead of out in the field. Wade also shares the story of a single conversation at a Cirque du Soleil event that turned into a $700,000 per year contract, and Ben talks about walking reluctantly through a door that changed his sales trajectory 16 years ago.

This episode is a practical and honest look at why relational B2C marketing will always outperform digital marketing in ROI, and why the next big sale for your business is probably one more handshake away.

👉📸 Follow on Instagram: https://www.instagram.com/bigsmallbusinesspodcast 👉🎧 Subscribe on your favorite podcast platform