This one zigzags through music pits, AI rabbit holes, and the strange ecosystem of modern marketing. Jason breaks down why everyone suddenly has an opinion on marketing, why craft still matters more than ever, and why the strongest AI brands are being built by humans who still trust their taste. There’s crowd-surf math, two new entries in the ongoing “What Not to Post on LinkedIn” saga, a detour into Guns N’ Roses’ new tracks, and a reminder that opinions don’t build pipeline. Craft does.

This week’s Big Idea is simple: hard skills might get you in the door, but soft skills decide whether anyone follows you once you are in the room. Communication, empathy, adaptability and critical thinking are not extras. They are the skills that scale.

In this episode:

• What’s in my feed: the most interesting things I’ve seen on LinkedIn, from hiring myths to AI brain fog

• The Big Idea: invest in soft skills or get left behind

• Book Pick: Dopamine Nation by Dr. Anna Lembke on how to stop chasing endless dopamine hits and reset your system

• Music Picks: two new songs you need to hear

• Something that shouldn’t be on LinkedIn: one absolutely insane post that shows startup culture at its worst

🎧 Metal, marketing and the big ideas shaping work and creativity today.

B2Bsides – Episode 4: Burn the Playbook

This one is all about ditching the formulas and fake frameworks. Forget the so-called proven playbooks. What actually works in marketing is curiosity, courage, and doing the work.

Inside:

• Why chasing playbooks keeps marketers stuck

• Katie Srinivasan on adaptability over age

• Adam Singer on why AI will not save broken marketing

• Book and music picks to keep your edge sharp

• A quick rant on what should not be on LinkedIn

👉 If you are tired of cookie-cutter advice, this episode is for you.