B2B Storytelling: Why Your Company Needs a Storyline (Not Just Stories) with Dan Levy
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B2B Storytelling: Why Your Company Needs a Storyline (Not Just Stories) with Dan Levy
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Mark Evans hosts Dan Levy, founder of Storyline, to discuss what storytelling really means in B2B and why companies need an overarching “storyline” to align marketing, sales, success, and product.
Levy defines storyline as what you do, how you’re different, and why it matters to the right people right now, positioning it as the bridge between brand and product positioning and practical messaging.
They cover how CEOs typically ask for a clearer story, the inputs and process to develop one (one-on-one stakeholder interviews, customer interviews, and competitive analysis), and how a unified storyline becomes the angle that guides content, campaigns, and executive thought leadership.
They also address AI’s role in execution versus the human work of insight and alignment, and red flags like stalled enterprise deals and “no decision” outcomes when urgency and “why now” are missing.