『B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles』のカバーアート

B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles

B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles

著者： Fexingo
無料で聴く

Lucas and Luna cut through the fog of B2B marketing hype to focus on what actually moves enterprise revenue: demand generation for six-figure ACV deals, account-based marketing that aligns sales and marketing, and navigating sales cycles that stretch six to twelve months. Each episode takes one core challenge—building a tier-1 ABM program from scratch, measuring pipeline influence without vanity metrics, structuring a lead-scoring model that sales trusts—and examines it through real company cases: how Snowflake’s ABM team orchestrated 200+ target accounts in a quarter, how Salesforce revamped their demand-gen engine after a pipeline slump, or how Gong used intent data to shorten their enterprise sales cycle. Lucas brings the journalist’s rigor—citing specific cost-per-opportunity figures, conversion rates from industry benchmarks, and budget-allocation examples from public earnings calls—while Luna tests each idea against the messy reality of marketing ops, sales alignment, and resource constraints. The show is for heads of demand generation, ABM program managers, and B2B marketing leaders who are tired of platitudes and want the math behind the playbook. Why do so many ABM programs spend 80% of their budget on the bottom 20% of target accounts, and how do you build a data-driven account tiering system that doesn’t require a PhD in statistics? #B2BMarketing #DemandGen #ABM #EnterpriseSales #SalesCycle #MarketingOps #LeadScoring #PipelineManagement #IntentData #SalesTech #MarTech #AccountBasedMarketing #RevenueMarketing #FexingoBusiness #BusinessPodcast #MarketingPodcast #BusinessStrategy #SalesStrategy Keep every episode free: buymeacoffee.com/fexingo© 2026 Fexingo. All rights reserved. 経済学
エピソード
  • B2B Event Marketing How to Make Booth Leads Actually Convert

    B2B Event Marketing How to Make Booth Leads Actually Convert
    2026/06/06
    Episode 34 of B2B Marketing with Fexingo: Lucas and Luna dig into why most trade show booth conversations disappear into a black hole—and how a structured post-event follow-up system can turn handshake leads into qualified pipeline. They break down a real case from a mid-market SaaS company that used tiered post-event nurture, CRM-triggered personalization, and a five-day SLA to convert 12 percent of booth leads into demo bookings within 30 days. The episode covers concrete tactics: how to score booth interactions in real time, what to put in the first follow-up email (hint: not the generic "great meeting you" template), and why speed-to-lead matters even more in B2B events than in inbound. Plus, a micro-segment on how listener support keeps the show ad-free. #B2BMarketing #EventMarketing #TradeShow #BoothLeads #LeadConversion #PostEventNurture #CRM #SalesAndMarketingAlignment #DemandGen #ABM #MarketingOps #FexingoBusiness #BusinessPodcast #MarketingPodcast #B2BSales #LeadScoring #SpeedToLead #EnterpriseMarketing Keep every episode free: buymeacoffee.com/fexingo
    続きを読む 一部表示
    10 分
  • How B2B Marketers Use Dark Funnels to Track Hidden Revenue

    How B2B Marketers Use Dark Funnels to Track Hidden Revenue
    2026/06/05
    In Episode 33 of B2B Marketing with Fexingo, Lucas and Luna dive into the concept of 'dark funnels'—the untracked, off-platform channels where enterprise buyers research before engaging sales. Using a real example from a cybersecurity firm that recovered $2.3 million in pipeline by mapping Slack communities, Gartner peer reviews, and dark social shares, the hosts explain how B2B marketers are building attribution models for the invisible 70% of the buyer's journey. They cover tools like lead-to-account matching, UTM-less link tracking, and CRM enrichment hacks. This episode avoids the usual ABM or content playbook and instead focuses on the data gaps that leak revenue. Perfect for B2B marketers tired of last-touch attribution. #B2BMarketing #DemandGen #DarkFunnel #Attribution #RevenueTracking #EnterpriseMarketing #MarketingOps #ABM #SalesIntelligence #BuyerJourney #Gartner #Slack #CRM #Pipeline #B2B #FexingoBusiness #BusinessPodcast #MarketingPodcast Keep every episode free: buymeacoffee.com/fexingo
    続きを読む 一部表示
    11 分
  • How B2B Marketers Use Waterfall vs Agile Marketing Methods

    How B2B Marketers Use Waterfall vs Agile Marketing Methods
    2026/06/05
    Episode 32 of B2B Marketing with Fexingo digs into the debate between waterfall and agile marketing methods. Lucas and Luna explore how a mid-market SaaS company cut time-to-campaign by 40% by shifting from quarterly planning to two-week sprints. They break down what waterfall still does well for regulated industries, where agile shines for rapid testing, and how a hybrid model often works best. Specific examples include how one team used agile to run 12 landing page variants in a month versus the old quarterly process. The episode also touches on the role of marketing ops in sprint planning, measuring velocity in leads, and why some B2B teams struggle with agile adoption. Practical takeaways for demand gen and ABM teams. #WaterfallMarketing #AgileMarketing #B2BMarketing #DemandGen #ABM #MarketingOps #SprintPlanning #MarketingVelocity #LeadGeneration #CampaignManagement #HybridMethodology #SaaSMarketing #MarketingStrategy #BusinessPodcast #FexingoBusiness #B2BPodcast #MarketingTips #EnterpriseMarketing Keep every episode free: buymeacoffee.com/fexingo
    続きを読む 一部表示
    10 分
adbl_web_anon_alc_button_suppression_t1
まだレビューはありません