Is building your personal brand as a 9-to-5 marketer worth it, or is it just another unpaid side hustle? This is the reality check every B2B marketer needs. In this episode, Maria Ledentsova, who built Magier’s content engine from scratch while becoming a trusted voice on LinkedIn, delivers a masterclass for full-time marketers.

►► Ready to build a marketing asset that brings clients to you? Let’s talk: https://foursets.com/

This isn’t just theory. Maria shares her field-tested playbook on how to get buy-in from your boss, create endless content without the “creative block,” and turn your personal brand into your ultimate career safety net. We move beyond the hype to give you a step-by-step guide to building a brand that attracts clients for your company and opportunities for yourself.

We break down the mindset shift that instantly cures imposter syndrome (“Document, Don’t Preach”) and reveal why a “lack of ideas” is actually a “lack of reflection.” Maria shares her exact content creation workflow, the tools she uses, and tackles the #1 fear that paralyzes marketers: “My boss will think I’m quitting.” If you’ve ever felt stuck between growing your company’s brand and your own, this episode provides the answers.

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about our guest:
Maria Ledentsova is a B2B marketing consultant and LinkedIn expert who helps marketers and founders build brands that drive revenue. As the founding marketer at Magier, she built their content engine from the ground up, using personal branding and employee advocacy to attract clients and top talent.

► Follow Maria on LinkedIn: https://www.linkedin.com/in/marialeden/

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connect with us:

► Need help with your B2B marketing? Visit our website: https://foursets.com/
► Follow Nick Rybak on LinkedIn: https://www.linkedin.com/in/nickrybak/

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Subscribe to the B2B Marketing Flywheel for more no-bullshit marketing strategies from founders and experts in the trenches.

Is your cold outreach hitting a wall? You're not alone. In this episode, Michael Maximoff of Belkins reveals the hard data: B2B outreach reply rates have plummeted from 10% to a painful 1-2%. We unpack the real reasons why AI and cheap tools have made the old playbook obsolete, and what your go-to-market team MUST do to succeed in 2026.

In this deep-dive conversation, Michael Maximoff, co-founder of one of the world's top outbound agencies, shares insights from millions of emails sent every month. We move beyond the hype to deliver a masterclass in modern B2B marketing. You'll learn why "generating leads while you sleep" is a myth and how to build a sustainable revenue engine through strategic brand building and data-driven validation.

We also break down the "Upside-Down Funnel," a game-changing framework for using outreach as a market research tool to validate your messaging before you spend your budget. Michael shares a controversial take on why 80% of companies should move their SDRs from Sales to Marketing to fix a broken process and stop burning leads. If you feel like you're grinding with no results, this episode is the reality check you need.
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about our guest:

Michael Maximoff is the co-founder of Belkins, a leading B2B appointment-setting agency that has helped over 1,000 clients scale their revenue. He is an expert in go-to-market strategy, cold outreach, and building modern revenue teams.

► Follow Michael on LinkedIn: / michael-maximoff
► Check out Belkins: https://belkins.io/

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connect with us:

► Need help with your B2B marketing? Visit our website: https://foursets.com/
► Follow Nick Rybak on LinkedIn: / nickrybak

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What happens when you’re one signature away from a major VC deal… and you walk away? You build a better company.

In this episode, Nick Rybak talks with Davidson Wicker, the bootstrapped founder of Ravetree, a project management tool competing in one of the most brutal SaaS markets. He chose product over sales targets and customer obsession over investor updates.

This conversation is a must-listen for any founder who wants to win on their own terms. Davidson breaks down the strategies that actually work when you can’t rely on a massive budget, from leveraging your competitor’s bad support to building an SEO moat from scratch.

Enjoy the flight!

In a market where every custom software company claims to be “different,” most still sound the same. So how do you actually stand out when every project you sell is one-of-a-kind and your budget is limited?

In this episode, Nick Rybak sits down with Steve Hennegan from Seven Hills Technology to break down how small service teams can build genuine relationships, design a go-to-market strategy that fits their size, and compete without massive ad budgets.

Steve shares what really drives growth for custom service businesses: trust, community, and consistency, and why you should probably skip that $10k trade-show booth and what to do instead.

Let's pray for a conversion!

Many B2B founders think you need a marketing degree or a sales background to grow a company. Today’s guest proves that is not the case.

Drew Danner started a cybersecurity and compliance firm, BD Emerson, from scratch, scaled it to $10 million in revenue in less than six years, and he did it all without a marketing degree, without a sales playbook, and in one of the most competitive industries out there.

He’s closed nine- and even ten-figure clients using digital channels like SEO, smart partnerships, and building authority online.

In today’s episode of B2B Marketing Flywheel, we’re going to unpack exactly how he did it.