Gregg Reid is the Creative Director and Co-founder of Hundred Studio, a B Corp Certified independent creative agency based in Northern Ireland, delivering a range of services from brand identity to graphic design to a global market.

In this episode of ESG Made Easy, we sit down with Gregg Reid of Hundred Studio—a design agency with a mission to do business better. Founded during the pandemic by Gregg and co-founder Craig, Hundred Studio blends stunning creative work with sustainable values.

We discuss how culturally driven values have shaped their journey, why becoming a B Corp was a long-term ambition from the beginning, and how certification helped separate them from the other creative agencies— defining themselves as "Not just another design agency", but instead driven by purpose to create real change. We talk about the long but rewarding road to achieving B Corp status and the awareness it raises from tracking water usage to waste tonnage, and making more conscious choices across every touchpoint.

💬 In this episode, you’ll hear about:

🌱 Why B Corp certification was a natural evolution—and the awareness it brought along the way

✂️ The behind-the-scenes of making sustainable design choices, from recycled inks to responsibly sourced paper

💸 Why the right environmental option often costs more—and how to stay true to your values anyway

🤝 Their partnership with Exemplar Coffee and driving social economic value by connecting readers with coffee farmers

🌍 Their support for Carbon Literacy training and local conservation initiatives

🧭 The studio’s ambition: not to be the biggest, but to be the best creative agency in Northern Ireland

Gregg also shares why building a values-led agency attracts like-minded clients—and how their B Corp status is helping reframe creativity as a force for positive change.

This episode is part of our special series on B Corps in Ireland, spotlighting companies embedding purpose into the heart of business.

Thank you for tuning into this episode of ESG Made Easy, where we break down sustainability and governance topics for business owners looking to navigate the ESG landscape with confidence. We hope you found today's discussion insightful and actionable.

If you enjoyed this episode, subscribe, rate, and review – it helps massively! Your feedback helps us reach more listeners like you and continue to deliver practical ESG advice.

🎧 Dive deeper into today’s topics and access additional tools on our website:

👉 www.esgmadeeasy.co.uk

💻 https://hundredstudio.co.uk/

🌍 https://www.onepercentfortheplanet.org/

☕https://www.exemplarcoffee.com/

🌄 https://belfasthills.org/visiting/hills/

📲 Stay connected and join the conversation! Follow us on social media @esgmadeeasy @hundredstudio

Thank you for tuning into this episode of ESG Made Easy, where we break down sustainability and governance topics for business owners looking to navigate the ESG landscape with confidence. We hope you found today's discussion insightful and actionable.

If you enjoyed this episode, subscribe, rate, and review - it helps massively! Your feedback helps us reach more listeners like you and continue to deliver practical ESG advice.

Dive deeper into today's topics and access additional tools on our website www.esgmadeeasy.co.uk.

Stay connected and join the conversation! Follow us on social media @esgmadeeasy

Keep in touch!