Automating the Redial, Not the Relationship
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Automating the Redial, Not the Relationship
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Bath Experts wasn't short on leads. It was short on bandwidth to follow-through. In this episode, Jay Shah, VP of Marketing at Bath Experts, explains why the highest-ROI move wasn't buying more leads, it was calling back the ones already sitting in the pipeline, fresh and aged alike.
Jay walks through what changed when Bath Experts handed outbound redial over to voice AI: roughly 4,000 calls placed a day, a 15% contact rate, and about five incremental in-home consultations booked daily, all live within 30 days of kickoff. It's a conversation about lead follow-through, marketing ops, and where automation actually belongs in a people-driven sales process.
Jay Shah is Vice President of Marketing at Bath Experts, the exclusive Jacuzzi Bath Remodel dealer across Indiana, Ohio, and Kentucky.
Hear how Leaping AI is helping home improvement companies grow at leapingai.com.