Automate Your Agency is taking a short break and coming back as something different. Alane Boyd and Micah Johnson are reimagining the show to match where AI actually sits (and shouldn't sit!) in a business today.

The questions listeners send in have moved well past “how do I automate this workflow.” They now cover finance, marketing, executive teams, and everything in between, and the show is being rebuilt to match.

What’s changing:

• A new name and a new brand for the show, arriving after a couple of weeks off recording
• Same feed, same place to listen, so there is nothing to re-subscribe to
• Every past episode stays available; the back catalog is not going anywhere
• Deeper use-case episodes across finance, marketing, and executive teams
• An open call for topics, because the next format is being shaped around what listeners ask for

Send over the topics you want covered!

This episode is brought to you by Biggest Goal, the company Alane Boyd and Micah Johnson co-founded.

Fifteen years of scaling their own companies taught them that adoption is a people problem long before it's a technology problem, so we train executives and their teams through workshops, cohorts, mastermind groups, and hands-on implementation support.

For more info about our programs, join our free community at your.biggestgoal.ai.

Thank you for supporting the podcast!

Someone on your team ran a task through AI and forwarded the output without reviewing it. That person was a Meat Proxy and just generated Workslop. Yuck!

Alane Boyd and Micah Johnson break down these two terms, which sound like they should be in food manufacturing, and describe exactly what can go wrong inside AI-forward companies.

In this episode, you’ll learn:

• How to tell a meat proxy from someone using AI well and why knowing the desired outcome is the whole difference
• What your colleagues actually think when they spot unread AI output, backed by the numbers on trust and credibility
• The tells that give workslop away, from verbose answers to ignored brand guidelines
• Why “train your team” isn’t enough unless you define what the right way to use AI looks like at your company
• How making AI use visible turns a shameful shortcut into a useful handoff
• The one requirement that forces people to read the output before it leaves their desk

If your team is moving fast with AI and you’ve started to notice the quality slipping, this conversation names the problem and gives you several things to change today.

This episode is brought to you by Biggest Goal, the company Alane Boyd and Micah Johnson co-founded.

Fifteen years of scaling their own companies taught them that adoption is a people problem long before it's a technology problem, so we train executives and their teams through workshops, cohorts, mastermind groups, and hands-on implementation support.

For more info about our programs, join our free community at your.biggestgoal.ai.

Thank you for supporting the podcast!

Free Resources & Next Steps

• Free Claude Cowork Webinar | 8/19: https://bit.ly/ClaudeCoworkWebinar_819
• Free Claude Cowork Masterclass: https://www.biggestgoal.ai/l/cowork-masterclass
• Claude Cowork Starter Kit: https://www.biggestgoal.ai/l/cowork-starter-kit
• Claude Cowork Workshop: https://www.biggestgoal.ai/l/cowork-workshop
• Get our free daily AI News Brief: https://bit.ly/BiggestGoalCommunity

About the episode:

Micah Johnson built a fully functional Google Ads lead system using Claude, and it's generating real leads without a specialist or an agency involved. In this episode, him and Alane Boyd walk through every layer of the build: campaign research, ad copy, conversion tracking, the CSV export workflow, and the daily AI-powered review that keeps it running.

If you've ever tried to run paid ads and gotten stuck in the weeds of conversion tracking, keyword strategy, or Google Analytics event setup, you know how painful it is. Most businesses either give up or hand it off to an expensive agency. Alane and Micah found a third way, and the results are already coming in.

In this episode, you'll learn:

• How to use Claude to research and build a full Google Ads campaign from scratch, no specialist required
• The MCP-plus-CSV workflow that lets Claude do the heavy lifting on Google Ads without touching the account directly
• Why heat map data mattered so much, and how Microsoft Clarity revealed visitors were copying their answers and leaving instead of converting
• How they qualified leads at scale with Claude, and what 300+ leads taught them about a blind spot in their own targeting
• The daily routine that pulls Google Ads, Analytics, heat map, and lead data into one place for a single recommendation
• How the leadership team stays in the loop with zero manual reporting, through a Slack channel and a shared Cowork dashboard

🛠️ Tools & Platforms Mentioned

• Claude: AI used for campaign research, ad copy, tracking setup, and daily analysis
• Claude Code: Used for writing JavaScript event tracking code and tagging
• Claude Cowork: Used for shared leadership dashboards and presenting campaign results
• Google Ads: The paid advertising platform used for the campaigns
• Google Ads Desktop App: Used to upload Claude-generated CSV files and push live
• Google Analytics: Used for tracking events and conversion data
• Microsoft Clarity: Heat mapping tool used to analyze landing page behavior (rage clicks, copy-paste behavior)
• Slack: Used for daily lead and campaign analysis digest for the leadership team
• MCP (Model Context Protocol): Used to give Claude read-only access to Google Ads data

Learn More about our AI Leadership Workshop

Winning businesses aren’t just working harder, they understand how to use AI strategically. Sign up for the AI Leadership Workshop, a 3-hour expert-led mastermind designed to give leadership teams clarity, alignment, and a practical path to stay competitive.

Book a call to customize your workshop today!

This episode is brought to you by Biggest Goal, the company Alane Boyd and Micah Johnson co-founded.

Fifteen years of scaling their own companies taught them that adoption is a people problem long before it's a technology problem, so we train executives and their teams through workshops, cohorts, mastermind groups, and hands-on implementation support.

For more info about our programs, join our free community at your.biggestgoal.ai.

Thank you for supporting the podcast!

Free Resources & Next Steps

• Free Claude Cowork Webinar | 8/19: https://bit.ly/ClaudeCoworkWebinar_819
• Free Claude Cowork Masterclass: https://www.biggestgoal.ai/l/cowork-masterclass
• Claude Cowork Starter Kit: https://www.biggestgoal.ai/l/cowork-starter-kit
• Claude Cowork Workshop: https://www.biggestgoal.ai/l/cowork-workshop
• Get our free daily AI News Brief: https://bit.ly/BiggestGoalCommunity

About the Episode

Chasing after that big automation win might be the very thing holding your business back. Alane and Micah have seen this over and over, teams planning one massive workflow while a dozen small, repetitive tasks quietly eat their time every day.

In this episode, they make the case for starting smaller than feels comfortable and why it adds up faster than you think.

3 things you'll learn in this episode:

1. The two questions that tell you what to automate first, repetition and inconsistency
2. How Skills stack into a full cross department workflow, one small piece at a time
3. The math behind small automations, five Skills that each save five minutes a day add up to two full weeks back every year

Tools & Platforms Mentioned

• Claude Cowork
• Cowork Starter Kit
• ClickUp
• Asana

Learn More about our AI Leadership Workshop

Winning businesses aren’t just working harder, they understand how to use AI strategically. Sign up for the AI Leadership Workshop, a 3-hour expert-led mastermind designed to give leadership teams clarity, alignment, and a practical path to stay competitive.

Book a call to customize your workshop today!

This episode is brought to you by Biggest Goal, the company Alane Boyd and Micah Johnson co-founded.

Fifteen years of scaling their own companies taught them that adoption is a people problem long before it's a technology problem, so we train executives and their teams through workshops, cohorts, mastermind groups, and hands-on implementation support.

For more info about our programs, join our free community at your.biggestgoal.ai.

Thank you for supporting the podcast!

Free Resources & Next Steps

• Free Claude Cowork Webinar | 8/19: https://bit.ly/ClaudeCoworkWebinar_819
• Free Claude Cowork Masterclass: https://www.biggestgoal.ai/l/cowork-masterclass
• Claude Cowork Starter Kit: https://www.biggestgoal.ai/l/cowork-starter-kit
• Claude Cowork Workshop: https://www.biggestgoal.ai/l/cowork-workshop
• Get our free daily AI News Brief: https://bit.ly/BiggestGoalCommunity

About the Episode:

AI context windows just hit two million tokens, and if you're stuffing yours full of information and hoping for the best, you're doing it wrong. Alane Boyd and Micah Johnson break down what a context window actually is, why bigger doesn't always mean better, and what it means for how you use Claude, ChatGPT, and Gemini.

If you've ever gotten frustrated that AI "lost the plot" mid-conversation, or started giving you answers that made no sense, the context window is almost certainly the culprit. Most business owners don't realize that when AI's working memory runs out, it starts guessing, and it doesn't even know it's happening.

In this episode, you'll learn:

• What a context window actually is: AI's short-term memory, and why it forgets without warning
• The desk analogy that finally makes context windows click, and why leaving space matters more than filling it
• Why hallucinations happen when the context window overflows, and how to prevent them
• How Claude Cowork's subagents spin up their own context windows to handle complex tasks
• Why your CLAUDE.md file and folder system are the most underrated tools for context efficiency
• Where context windows are headed for Claude, ChatGPT, and Gemini, and the mobile phone plan evolution that tells the whole story

If you're ready to stop blaming AI for bad outputs and start understanding how it actually works, press play now.

Learn More about our AI Leadership Workshop

Winning businesses aren’t just working harder, they understand how to use AI strategically. Sign up for the AI Leadership Workshop, a 3-hour expert-led mastermind designed to give leadership teams clarity, alignment, and a practical path to stay competitive.

Book a call to customize your workshop today!

This episode is brought to you by Biggest Goal, the company Alane Boyd and Micah Johnson co-founded.

Fifteen years of scaling their own companies taught them that adoption is a people problem long before it's a technology problem, so we train executives and their teams through workshops, cohorts, mastermind groups, and hands-on implementation support.

For more info about our programs, join our free community at your.biggestgoal.ai.

Thank you for supporting the podcast!

Free Resources & Next Steps

• Free Claude Cowork Webinar | 8/19: https://bit.ly/ClaudeCoworkWebinar_819
• Free Claude Cowork Masterclass: https://www.biggestgoal.ai/l/cowork-masterclass
• Claude Cowork Starter Kit: https://www.biggestgoal.ai/l/cowork-starter-kit
• Claude Cowork Workshop: https://www.biggestgoal.ai/l/cowork-workshop
• Get our free daily AI News Brief: https://bit.ly/BiggestGoalCommunity

About the Episode:

Most companies say they're using AI, but only 30% have even created an acceptable use policy. Alane Boyd and Micah Johnson are back with part 2 of their AI fluency series, and this time they're going deep on the organizational level: the six milestones that separate companies dabbling with AI from those actually building with it.

If your team is experimenting with AI tools but you have no committee, no shared systems, and no way to measure who knows what, you're building on sand. This episode gives you the framework to change that, no matter where your organization is starting from.

In this episode, you'll learn:

• How to build an acceptable use AI policy that evolves as your tools and workflows evolve
• Why AI champions matter, and how to identify and use the right people on your team
• How to measure your team's AI fluency using milestone tracking across roles
• The system for sharing wins and roadblocks so AI knowledge doesn't stay siloed
• Why clean data is non-negotiable, and why AI can't fix your messy folder system for you
• How to document your workflows so anyone can understand them, no technical background required

If you're serious about building an organization that doesn't just use AI but grows with it, this episode gives you the exact roadmap. Press play, your team will thank you.

If you haven't listened to part 1 yet, start there first: The 5 Individual Milestones of AI Fluency.

Education & Resources

Claude Cowork Masterclass

🛠️ Tools & Platforms Mentioned

• Claude Cowork
• n8n
• Slack
• ClickUp
• Asana
• Basecamp
• Skype
• Dropbox / Shared Drive

Learn More about our AI Leadership Workshop

Winning businesses aren’t just working harder, they understand how to use AI strategically. Sign up for the AI Leadership Workshop, a 3-hour expert-led mastermind designed to give leadership teams clarity, alignment, and a practical path to stay competitive.

Book a call to customize your workshop today!

This episode is brought to you by Biggest Goal, the company Alane Boyd and Micah Johnson co-founded.

Fifteen years of scaling their own companies taught them that adoption is a people problem long before it's a technology problem, so we train executives and their teams through workshops, cohorts, mastermind groups, and hands-on implementation support.

For more info about our programs, join our free community at your.biggestgoal.ai.

Thank you for supporting the podcast!

Free Resources & Next Steps

• Free Claude Cowork Webinar | 8/19: https://bit.ly/ClaudeCoworkWebinar_819
• Free Claude Cowork Masterclass: https://www.biggestgoal.ai/l/cowork-masterclass
• Claude Cowork Starter Kit: https://www.biggestgoal.ai/l/cowork-starter-kit
• Claude Cowork Workshop: https://www.biggestgoal.ai/l/cowork-workshop
• Get our free daily AI News Brief: https://bit.ly/BiggestGoalCommunity

About the Episode:

Most business leaders talk about AI adoption. But Alane and Micah are asking the real question. How do you actually measure it?

In this episode, they introduce a five-milestone framework for tracking individual AI fluency on your team. This framework was built from a real gap Micah observed at a recent COO conference where everyone agreed the topic mattered but nobody had answers.

If AI adoption at your company feels more like chaos than progress, there's a good chance your team has no shared baseline and no way to know who's moving forward and who's stuck. Alane and Micah make the case that undefined fluency goals are a business problem, and that the fix is easier than most leaders think.

In this episode, you'll learn:

• How to define milestone one so every team member has a clear, achievable starting point with Cowork
• Why Skills, Folders, and Connectors are the baseline every team member should hit, and why that alone drives major efficiency gains
• How one team member spent 5 minutes on something that now saves 45 minutes every single day
• The two-track model (individual vs. organizational) and why measuring only one of them leaves half the picture missing

If you're ready to stop guessing about where your team stands with AI and start building a measurable path forward, this episode gives you the exact framework to do it.

Upcoming Education Sessions:

• Free Claude Cowork Masterclass

🛠️ Tools & Platforms Mentioned

• Cowork
• Claude
• n8n
• Python
• APIs & Webhooks
• ChatGPT

Learn More about our AI Leadership Workshop

Winning businesses aren’t just working harder, they understand how to use AI strategically. Sign up for the AI Leadership Workshop, a 3-hour expert-led mastermind designed to give leadership teams clarity, alignment, and a practical path to stay competitive.

Book a call to customize your workshop today!

This episode is brought to you by Biggest Goal, the company Alane Boyd and Micah Johnson co-founded.

Fifteen years of scaling their own companies taught them that adoption is a people problem long before it's a technology problem, so we train executives and their teams through workshops, cohorts, mastermind groups, and hands-on implementation support.

For more info about our programs, join our free community at your.biggestgoal.ai.

Thank you for supporting the podcast!