『Authority in the Wild』のカバーアート

Authority in the Wild

Authority in the Wild

著者： Gabe Marusca
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 Welcome to Authority in the Wild Podcast. I'm your host, Gabe Marusca, helping action-takers achieve Freedom Through Entrepreneurs, without sacrificing the things that matter to you. From sales and engineering to freelancing and business consulting, I've worn many hats for the past 20 years. Leveraging that background, I host unscripted conversations with successful entrepreneurs, renowned business leaders, and subject-matter experts. Learn the insights, tactics, and business principles successful people rarely share elsewhere. Take what you discover and use it to build your path to freedom.Gabe Marusca マネジメント・リーダーシップ リーダーシップ 経済学
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  • #142 - The Billion-Person Market You're Ignoring w/ Maxwell Ivey

    #142 - The Billion-Person Market You're Ignoring w/ Maxwell Ivey
    2025/12/23
    🟪 Join 500+ Smart Entrepreneurs ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.gabemarusca.com ⁠⁠and learn each week for free, how to build client acquisition systems that scale revenue and impact, without burning out or breaking down.Over 1 billion people globally have disabilities. 60 million in the US alone. And 95% of the internet is completely inaccessible to them.Maxwell Ivey, digital accessibility advisor known as the Blind Blogger, breaks down why accessibility isn't just a compliance checkbox—it's a revenue driver, an SEO multiplier, and a gateway to the most loyal customer base you'll ever build.In this episode, Maxwell reveals:Why accessibility features you use every day (like Dark Mode) were originally built for people with vision loss—and how that principle applies to every accessibility improvement you makeThe three business benefits of accessibility that have nothing to do with lawsuits: improved user experience for all users, higher search and AI bot rankings, and access to a massively underserved marketWhy companies with the biggest budgets are often the worst at accessibility—and how small-to-medium businesses can use this as a competitive advantageThe real cost of accessibility work (hint: it's not what you think) and which tools can automate 50-70% of the workHow to navigate a website with a screen reader—and why understanding this changes how you build everythingThe exact process Maxwell uses to audit websites and educate teams, from free checkers to hands-on consultingWhy "client-first" and "accessibility-first" are the same strategy—and how this approach builds sustainable businesses that don't burn out chasing customersMaxwell doesn't just talk compliance. He explains mechanisms. He reveals the invisible market dynamics at play. And he provides a clear roadmap for turning accessibility into a business asset, not a burden.If you operate a website, build software, or run any digital business, this episode exposes a massive leverage point most competitors are ignoring.🟪 Timestamps(00:00) Introducing Maxwell Ivey(01:32) Maxwell’s Insights on Business and Accessibility(02:02) Challenges in Implementing Accessibility(05:28) Improving User Experience Through Accessibility(09:07) SEO and Market Reach Benefits(23:26) Building an Accessibility-First Business(36:13) Maxwell’s Approach to Helping Businesses(42:13) Contact Maxwell Ivey🟪 About the GuestMaxwell Ivey is a digital accessibility advisor with nearly two decades of experience educating businesses about accessibility. Known as "The Blind Blogger," Maxwell specializes in helping small-to-medium businesses, nonprofits, and SaaS companies build accessible digital experiences that drive growth. He combines technical accessibility audits with team education and content strategy.🟪 Connect with Maxwell IveyLinkedIn: https://www.linkedin.com/in/maxwellivey/Email: maxwell@theaccessibilityadvantage.comWebsite: theaccessibilityadvantage.com🟪 Connect with Gabe MaruscaWebsite: https://www.gabemarusca.comYouTube: https://www.youtube.com/@gabemaruscaLinkedIn: https://www.linkedin.com/in/gabemarusca/Instagram: https://www.instagram.com/gabemarusca/X/Twitter: https://twitter.com/gabemaruscaFacebook: https://www.facebook.com/gabemaruscaTikTok: https://www.tiktok.com/@gabemaruscaUntil Next Week,Pura Vida!
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    44 分
  • #141 - The $3M Truth About AI Careers w/ Chris Hood

    #141 - The $3M Truth About AI Careers w/ Chris Hood
    2025/12/16

    🟪 Join 500+ Smart Entrepreneurs ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.gabemarusca.com ⁠⁠and learn each week for free, how to build client acquisition systems that scale revenue and impact, without burning out or breaking down.

    There's a 7-year gap between what AI can actually do and what people believe it can do—and that gap is costing businesses hundreds of thousands of dollars in failed pilots.

    Chris Hood is an AI strategist and author with over 20 years of pioneering enterprise AI initiatives at Google Cloud, Fox, Disney, and Domino's. Named a Top 30 Customer Experience Thought Leader by Global Gurus in 2024 and 2025, Chris authored "Infallible" and "The Customer Transformation." He currently advises Fortune 500 companies on AI transformation and teaches AI ethics at Southern New Hampshire University.

    In this episode, Chris exposes the invisible mechanics behind AI hype, revealing why "agent washing" has turned every company into an overnight AI expert, why Taco Bell is losing revenue from their AI implementation, and the shocking salary gap that proves data scientists (earning up to $3 million annually) are vastly more valuable than AI engineers.

    You'll discover the customer-first framework that prevents costly AI failures, why autonomous AI doesn't actually exist despite the marketing claims, and the exact tools and processes Chris uses to help Fortune 500 companies separate signal from noise. This isn't about chasing trends—it's about building authority through competence and systems that actually work.


    🟪 Timestamps

    (00:00) Introducing Chris Hood

    (02:05) The Reality vs. Hype in AI

    (07:40) Understanding AI Capabilities and Misalignment

    (09:59) The Fear of Missing Out in AI Adoption

    (16:58) Practical AI Implementations

    (20:24) Leveraging AI for Customer Insights

    (24:39) Tools for AI Research and Implementation

    (31:01) Chris Hood’s AI Strategy Frameworks

    (35:42) Career Advice in AI and Tech

    (40:20) The Value of Data Scientists

    (42:43) Cybersecurity and AI

    (46:30) Ethics in AI

    (55:11) Connect with Chris Hood


    🟪 Key Topics Discussed

    • Why data scientists command $3 million annual salaries while AI engineers top out at $600K
    • The concept of "agent washing"
    • Why Taco Bell's revenue declined after implementing AI in their drive-throughs
    • The exact framework Chris uses with Fortune 500 companies
    • Why autonomous AI literally doesn't exist, despite it being the most overhyped concept in tech


    🟪 About the Guest

    Chris Hood is an AI keynote speaker, strategist, and author recognized as a top leader in AI-driven customer experience. With over 20 years pioneering enterprise AI initiatives, he has led AI strategy at Google Cloud, deployed production AI models, and developed innovative recommendation systems at Fox, Disney, and Domino's. He currently advises Fortune 500 companies on AI transformation and intelligent CX platforms while teaching AI ethics and business strategy at Southern New Hampshire University.


    🟪 Connect with Chris Hood

    • Website: https://chrishood.com
    • LinkedIn: https://www.linkedin.com/in/chrishood/


    🟪 Connect with Gabe Marusca

    • Website: ⁠https://www.gabemarusca.com⁠
    • YouTube: ⁠https://www.youtube.com/@gabemarusca⁠
    • LinkedIn: ⁠https://www.linkedin.com/in/gabemarusca/⁠
    • Instagram: ⁠https://www.instagram.com/gabemarusca/⁠
    • X/Twitter: ⁠https://twitter.com/gabemarusca⁠
    • Facebook: ⁠https://www.facebook.com/maruscagabe/⁠
    • TikTok: ⁠https://www.tiktok.com/@gabemarusca


    Until Next Week,

    Pura Vida!
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    58 分
  • #140 - AI Is Killing Authentic Marketing w/ Caleb Roche

    #140 - AI Is Killing Authentic Marketing w/ Caleb Roche
    2025/12/09
    🟪 Join 500+ Smart Entrepreneurs ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.gabemarusca.com ⁠⁠and learn each week for free, how to build client acquisition systems that scale revenue and impact, without burning out or breaking down.AI is destroying authentic marketing—and most brands don't even realize it. In this episode, Caleb Roche, Marketing Professor and CEO of Group Creative, reveals why 99.9% of TV commercials are likely AI-written and what that means for the future of advertising.Caleb operates at the rare intersection of academia and real-world execution. As an Assistant Professor of Marketing at Oklahoma Baptist University, he teaches future marketers how to think strategically. As CEO of Group Creative, he's generated over $10 million in revenue for clients by building systems that actually perform. This dual perspective gives him unique insights into consumer behavior, particularly Gen Z trends, and what separates theory from results.We deconstruct why American companies catastrophically fail when entering international markets—Walmart lost $1-3 billion in Germany because they didn't understand that friendly greeters are creepy there. We examine why consumers can't remember video content from 7 days ago and what that means for brand building. Caleb shares the Red Napkin Theory for creating unforgettable customer experiences and explains why customer retention is now more valuable than acquisition in today's economic climate.This isn't motivational content. It's a diagnostic look at invisible mechanics: how AI has made marketing narcissistic, why "guaranteed leads" promises destroy industry trust, when to say no to prospects even when you need revenue, and how to extract real consumer insights instead of surface-level pain points.🟪 Timestamps(00:00) Introducing Caleb Roche(01:52) One Foot in The Classroom and One in The Boardroom(03:52) Marketing Trends and Consumer Behavior(07:51) Challenges in Entering New Markets(14:59) The Role of AI in Market Research(20:55) The Importance of Humanity in Marketing(23:56) Understanding Pain Points in Business(25:19) In-Depth Conversations for Better Insights(27:14) Go-To-Market Strategy for Different Markets(31:34) Surviving Economic Challenges(36:41) The Red Napkin Theory in Marketing(39:15) Common Mistakes in Customer Relationships(43:07) Connect with Caleb🟪 Key Topics DiscussedWhy AI produces narcissistic marketing copy and how to spot itThe cultural disasters that cost Walmart billions in GermanyHow trends die in 7 days and what that means for your brandWhy customer retention beats acquisition in economic downturnsThe Red Napkin Theory for exceptional customer experiencesMarket entry strategies that don't require Walmart's budgetHow to extract authentic consumer insights through storytellingWhen guaranteed lead promises are destroying marketing trustWhy saying no to clients builds stronger agenciesThe shift from quality to quantity and how to reverse it🟪 About the GuestCaleb Roche, MBA, is an Assistant Professor of Marketing at Oklahoma Baptist University and CEO of Group Creative. He helps entrepreneurs and consultants build data-driven marketing systems that generate measurable results. His agency has driven over $10 million in revenue for clients while launching entire product categories.🟪 Connect with Caleb RocheLinkedIn: https://www.linkedin.com/in/caleb-roche/Website: https://www.goclubcreative.com🟪 Connect with Gabe MaruscaWebsite: https://www.gabemarusca.comYouTube: https://www.youtube.com/@gabemaruscaLinkedIn: https://www.linkedin.com/in/gabemarusca/Instagram: https://www.instagram.com/gabemarusca/X/Twitter: https://twitter.com/gabemaruscaFacebook: https://www.facebook.com/maruscagabe/TikTok: https://www.tiktok.com/@gabemaruscaUntil Next Week,Pura Vida!
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    47 分
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