When did being a practitioner become a content creation job?

Post three times a week. Make Reels. Show your face. Tell your story. Be vulnerable. Build a personal brand. Repurpose everything. Feed the algorithm. And if it isn't working?

Apparently, you just need to be more consistent.

No wonder so many practitioners are completely exhausted by marketing.

But what if the problem isn't that you're bad at marketing? What if you've simply been spending far too much time on one part of it?

In this episode of The Abundant Practitioner, I'm unpacking the content-creation treadmill, the rise of what I call authenticity fatigue, and why producing more content isn't necessarily going to bring more clients into your practice.

I'm also talking about the difference between content creation, visibility and actual marketing, and where I'd rather see practitioners putting their limited time if the goal is to build a practice that gets found, understood, trusted and booked.

I'll share what's currently producing client flow in my own practice without me having to live on social media, and why things like your website, copy, search visibility and even some decidedly old-school marketing deserve a lot more attention than they're getting.

Because social media is just a channel.

It isn't a business model, it isn't a marketing strategy, and it certainly isn't your job description.

🎧 Authenticity Fatigue and the Content-Creation Treadmill

Cassandra Duffill - Practice Growth Strategist & Mentor

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