Hello and welcome to the Strand Review of Books. Today I am delighted to speak with Visha Kudhail, author of Authentic Marketing – Combining human thinking and creativity with technology to inspire audiences.

Among other things, Visha hosts the Behind the Face of Success podcast and chairs the Data and Marketing Association Media Council, and is currently global brand and advocacy director at Talon One, the platform that powers loyalty, promotions, and gamification for brands of every size.

You could probably find many of the chapter headings in what I might call a ‘standard marketing book,’ for example ‘Audience-first thinking’ and ‘The power of brand voice.’ What makes Authentic Marketing different?

How is AI impacting marketing, and in particular the struggle to balance clickbait and fakery against authenticity?

Thank you so much to Visha Kudhail, author of Authentic Marketing – Combining human thinking and creativity with technology to inspire audiences. There’s plenty to like, based on real-world stories of business experience from Pinterest, Google, YouTube and more, combined with sky-blue thinking. Part of a marketing strategy series published by Kogan Page, available of course from Amazon and all good bookshops!

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