In this episode of Australia Post Business Talks, we go global. Gary Starr, EGM of Parcel, Post and eCommerce Services, sits down with Jordan Berke, CEO of TOMORROW and former head of Walmart’s digital-first transformation in China, to unpack the global forces reshaping the future of eCommerce.

With deep insight from one of the world’s most competitive retail landscapes, Jordan shares the key strategies international brands are using to stay ahead - and how Australian businesses can apply them in a rapidly evolving local market.

This conversation explores:

• The rise of marketplace dominance and how brands can differentiate
• Localisation done right: examples of global retailers adapting to regional markets
• The growth of content-driven commerce and the TikTok effect
• The role of data in building loyalty through personalisation and subscriptions
• How shipping expectations like free and same-day delivery are impacting growth
• Emerging innovations in recommerce and AI-powered shopping experiences
• What Australian retailers can learn from global shopping festivals

If you want to stay competitive on a global stage, this episode offers powerful insights into what’s working now - and what’s coming next.

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Jordan Berke | Founder & CEO TOMRROW
Jordan Berke LinkedIn Jordan Berke | LinkedIn
TOMORROW Website About | Tomorrow Retail Consulting

Host: Gary Starr | EGM Parcel, Post & eCommerce Services, Australia Post
Gary Starr LinkedIn Gary Starr | LinkedIn

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In this episode of Australia Post Business Talks, we explore how two of Australia’s most dynamic retail brands are winning in a market defined by change. Hosted by Top 50 People in eCommerce Hall of Fame inductee Julie Mathers, Founder of Snuggle Hunny, this conversation dives into the CX, loyalty and digital strategies that are helping brands not just keep up but also lead.

You’ll hear from:

• Tara McKeon, Founder of Proud Poppy, on how building a community-first brand with a strong social presence has driven deep customer loyalty
• Matthew Horn, Group GM at Country Road Group, on how redesigning product pages and optimising the customer journey has increased conversion, AOV and long-term value

Together, they unpack:

• The customer behaviour shifts reshaping retail
• Why delivery experience is a make-or-break loyalty factor
• The biggest trends on the horizon - from social commerce to recommerce

If you're looking to create standout experiences that keep your customers coming back, this episode is full of actionable insights from leaders doing just that.

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Julie Mathers | Founder & CEO Snuggle Hunny
Julie Mathers LinkedIn Julie Mathers | LinkedIn
Snuggle Hunny Snuggle Hunny | Organic Clothing and Baby Swaddles Australia

Matthew Horn | Group GM, Country Road Group
Matthew Horn LinkedIn Matthew Horn | LinkedIn
Country Road Group Country Road Group

Tara McKeon | Founder & CEO Proud Poppy
Tara McKeon LinkedIn Tara McKeon | LinkedIn
Proud Poppy Sizes 6 to 30 | Women's Clothing Australia | Ships Worldwide – Proud Poppy Clothing

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In this episode of Australia Post Business Talks, we dive into the generational shifts reshaping the future of eCommerce. As part of our Winning in the Fast Lane series, Gary Starr, EGM of Parcel, Post and eCommerce Services at Australia Post, sits down with renowned social researcher Mark McCrindle to explore how Aussie brands can better connect with Gen Z and the rapidly emerging Gen Alpha.

With Gen Alpha now influencing over $8.5 trillion in global spending, understanding their values, behaviours, and expectations is critical for future-proofing your brand. Drawing on new research from McCrindle, the conversation unpacks:

• Who Gen Alpha are - and why they matter to retailers now
• Why tailoring customer experiences by generation is no longer optional
• How delivery expectations are evolving across age groups
• What matters more than price in a value-conscious market

If you're looking to stay competitive in a fast-changing retail landscape, this episode offers timely insights and practical takeaways to help your business win with the next generation of customers.

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Want to hear more Business Talks? Subscribe on:
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Mark McCrindle | Founder & CEO, McCrindle
Mark McCrindle LinkedIn Mark McCrindle | LinkedIn
McCrindle Research Home - McCrindle

Host: Gary Starr | EGM Parcel, Post & eCommerce Services, Australia Post
Gary Starr LinkedIn Gary Starr | LinkedIn

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