In this episode of Australia Post Business Talks, we go global. Gary Starr, EGM of Parcel, Post and eCommerce Services, sits down with Jordan Berke, CEO of TOMORROW and former head of Walmart’s digital-first transformation in China, to unpack the global forces reshaping the future of eCommerce.

With deep insight from one of the world’s most competitive retail landscapes, Jordan shares the key strategies international brands are using to stay ahead - and how Australian businesses can apply them in a rapidly evolving local market.

This conversation explores:

• The rise of marketplace dominance and how brands can differentiate
• Localisation done right: examples of global retailers adapting to regional markets
• The growth of content-driven commerce and the TikTok effect
• The role of data in building loyalty through personalisation and subscriptions
• How shipping expectations like free and same-day delivery are impacting growth
• Emerging innovations in recommerce and AI-powered shopping experiences
• What Australian retailers can learn from global shopping festivals

If you want to stay competitive on a global stage, this episode offers powerful insights into what’s working now - and what’s coming next.

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Jordan Berke | Founder & CEO TOMRROW
Jordan Berke LinkedIn Jordan Berke | LinkedIn
TOMORROW Website About | Tomorrow Retail Consulting

Host: Gary Starr | EGM Parcel, Post & eCommerce Services, Australia Post
Gary Starr LinkedIn Gary Starr | LinkedIn

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In this episode of Australia Post Business Talks, we explore how two of Australia’s most dynamic retail brands are winning in a market defined by change. Hosted by Top 50 People in eCommerce Hall of Fame inductee Julie Mathers, Founder of Snuggle Hunny, this conversation dives into the CX, loyalty and digital strategies that are helping brands not just keep up but also lead.

You’ll hear from:

• Tara McKeon, Founder of Proud Poppy, on how building a community-first brand with a strong social presence has driven deep customer loyalty
• Matthew Horn, Group GM at Country Road Group, on how redesigning product pages and optimising the customer journey has increased conversion, AOV and long-term value

Together, they unpack:

• The customer behaviour shifts reshaping retail
• Why delivery experience is a make-or-break loyalty factor
• The biggest trends on the horizon - from social commerce to recommerce

If you're looking to create standout experiences that keep your customers coming back, this episode is full of actionable insights from leaders doing just that.

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Julie Mathers | Founder & CEO Snuggle Hunny
Julie Mathers LinkedIn Julie Mathers | LinkedIn
Snuggle Hunny Snuggle Hunny | Organic Clothing and Baby Swaddles Australia

Matthew Horn | Group GM, Country Road Group
Matthew Horn LinkedIn Matthew Horn | LinkedIn
Country Road Group Country Road Group

Tara McKeon | Founder & CEO Proud Poppy
Tara McKeon LinkedIn Tara McKeon | LinkedIn
Proud Poppy Sizes 6 to 30 | Women's Clothing Australia | Ships Worldwide – Proud Poppy Clothing

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In this episode of Australia Post Business Talks, we dive into the generational shifts reshaping the future of eCommerce. As part of our Winning in the Fast Lane series, Gary Starr, EGM of Parcel, Post and eCommerce Services at Australia Post, sits down with renowned social researcher Mark McCrindle to explore how Aussie brands can better connect with Gen Z and the rapidly emerging Gen Alpha.

With Gen Alpha now influencing over $8.5 trillion in global spending, understanding their values, behaviours, and expectations is critical for future-proofing your brand. Drawing on new research from McCrindle, the conversation unpacks:

• Who Gen Alpha are - and why they matter to retailers now
• Why tailoring customer experiences by generation is no longer optional
• How delivery expectations are evolving across age groups
• What matters more than price in a value-conscious market

If you're looking to stay competitive in a fast-changing retail landscape, this episode offers timely insights and practical takeaways to help your business win with the next generation of customers.

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Want to hear more Business Talks? Subscribe on:
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Mark McCrindle | Founder & CEO, McCrindle
Mark McCrindle LinkedIn Mark McCrindle | LinkedIn
McCrindle Research Home - McCrindle

Host: Gary Starr | EGM Parcel, Post & eCommerce Services, Australia Post
Gary Starr LinkedIn Gary Starr | LinkedIn

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Join Gary Starr, Executive General Manager at Australia Post, as he sits down with Karina Barker, Founder of Re’lax Remade, to explore her inspiring journey of scaling her unique brand internationally. In this episode, Karina shares how she’s preparing for a successful peak season and the strategies that have fueled her brand’s growth. Re’lax Remade, an Australian-based business, transforms vintage towels into vibrant, fashionable hats perfect for any occasion—from a glamorous evening out to a sunny day at the beach. Discover the story behind this innovative brand and gain insights into the challenges and triumphs of expanding a niche business on a global scale.

Follow Re/lax Remade here: RE/LAX REMADE (Karina Barker) (@re.lax_remade) •
Instagram photos and videos

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Join Andrew Brickwood from Australia Post and Richard Li, CEO of July Luggage, for
an engaging conversation on how July is navigating economic shifts and maintaining
agility through 2025. They’ll explore the strategies behind July's successful international expansion and how the brand continues to innovate in a changing market. Named after the peak travel month, July offers a unique blend of style and function, filling the gap between budget and luxury luggage. Discover the insights that have propelled July's growth and how they plan to stay ahead in a competitive industry.

Follow July here: July (@july) • Instagram photos and videos

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As an organisation that connects people and communities with each other and the world, we’re proud to partner with Beyond Blue to help connect people across Australia with mental health and wellbeing information, because we know that when we connect, we feel better.

Australia Post are proud to support the Beyond Blue Speakers Program. Beyond Blue Speakers meet with people all over Australia and share their personal stories of anxiety and depression. By doing so, they open up conversations about mental health and connect with others through their shared experiences.

In this episode, and in partnership with Beyond Blue, we talk with David Gregory and explore his experiences in supporting small businesses, through his work with Small Business Mentoring Service, and The Small Business Institute. Both of which have gone on to support over 100,000 small businesses to reach their full potential.

Learn More

• If you would like to learn more about any of the programs that we have mentioned with Beyond Blue CLICK HERE
• For specific information on Beyond Blue’s NewAccess for Small Business Owners CLICK HERE

Help and support

• Please remember that support is available if you should need it, through our Employee/Workforce Assistance Program (EAP/WAP) for free for all Australia Post team members and their immediate family members. You can contact EAP/WAP on 1300 687 327.
• You can contact the Beyond Blue helpline on 1300 945 301
• If you have any queries or would like to touch base with the team, please email us on retailacademy@auspost.com.au

See omnystudio.com/listener for privacy information.

Dive into an insightful discussion with Gary Starr, Executive General Manager at
Australia Post, and David Mann, Chief Economist at Mastercard, as they dissect the
current economic landscape. This episode zeroes in on how global factors are shaping the Australian market as we head into peak season. Expect expert analysis and a forward-looking forecast on what lies ahead for the retail sector, with valuable insights for businesses preparing for the future.

See omnystudio.com/listener for privacy information.

As an organisation that connects people and communities with each other and the world, we’re proud to partner with Beyond Blue to help connect people across Australia with mental health and wellbeing information, because we know that when we connect, we feel better.

Australia Post are proud to support the Beyond Blue Speakers Program. Beyond Blue Speakers meet with people all over Australia and share their personal stories of anxiety and depression. By doing so, they open up conversations about mental health and connect with others through their shared experiences.

In this episode, in support of Mental Health Month, and in partnership with beyond blue, we talk with Tim Hoopmann and explore his story as a small business owner, mentor and Beyond Blue representative. Tim shares with us his successes, insights and advice for business owners and teams, plus opens his toolbox and talks mental wellbeing and all things Beyond Blue.

Learn More

• If you would like to learn more about any of the programs that we have mentioned here with Beyond Blue CLICK HERE
• For specific information on Beyond Blue’s NewAccess for Small Business Owners CLICK HERE

Help and support

• Please remember that support is available if you should need it through our Employee/Workforce Assistance Program (EAP/WAP) for free for all Australia Post team members and their immediate family members. You can contact EAP/WAP on 1300 687 327.
• You can contact the Beyond Blue helpline on 1300 945 301
• If you have any queries or would like to touch base with the team, please email us on retailacademy@auspost.com.au

See omnystudio.com/listener for privacy information.