Australia is poised to introduce a groundbreaking new law that would force social media giants like TikTok and Instagram to give users the option to switch from algorithm-driven feeds to a “follow-only” feed — a move aimed at boosting online safety, especially for teens. While the government has already banned under-16s from creating accounts, this bill seeks to empower older users by letting them escape the addictive, content-curated loops that keep them scrolling. The push comes amid global scrutiny of how algorithms shape behavior, fuel addiction, and expose users to harmful material — even as tech companies profit billions from targeted ads. Inspired by the EU’s Digital Services Act, Australia faces the same challenge: making the opt-out accessible and compelling enough for users to actually choose it. Meanwhile, in the U.S., federal regulation remains stalled, though states are taking action with lawsuits and local laws. This moment underscores a critical tension: balancing discovery with control — and whether giving users more power can truly reshape the digital experience.

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