Xanthe Appleyard and I are BACK ON THE MIC breaking down August's biggest cultural headlines and zeitgeist moments...

PLUS, we share 2 huge announcements up top! 👀

August's topics ran the gamit:

• From Hayden Panettiere's passing, Ariana Grande and Alysa Liu stepping back from the spotlight, and more celebs taking mental health breaks, we have to wonder: what do celebs owe us? Why do we feel entitled to know everything about public figures? And where can we learn to set, enforce, and not cross boundaries, especially in the online space?
• Patronage vs. transactional support – from Diabolical Lies' maternity leave subscription controversy to reframing paid memberships as investment rather than instant-gratification transactions, it's time to talk about new ways to support creators!
• "More is more" posting mentality – Debunking the idea that posting 10x more = success; using data to find what actually drives revenue, and growing followers through podcasts/pitching instead of just posting more
• Defining "enough" – Enough revenue, enough output, and prioritizing LIFE BUILDING over grinding it out at the content factory.
• Business model instability – Chasing followers as false security amid shifting launch models and buying habits.
• Imagination and dialing up the weirdness – period.
• Influencer industry news – Alix Earle's Netflix reality show, Alex Cooper shutting down Unwell Drinks, looking at their brand archetypes and what they represent, their media strategy, and what this all means at a macro level.

We discuss everything through the lens of online leadership, digital behavior, and modern philosophy.

You’ll leave with clear takeaways to move forward with, as well as a deeper understanding of how these topics are already impacting the conversations you’re leading, online and off.

The internet is chaos — we'll help you make sense of it from our corner of it all ;)

Connect with Xanthe:

• Instagram
• NEW Lifestyle Instagram
• Social Life
• Website

Connect with Chelsea:

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• 💻 Website
• 📜 Footnotes newsletter filled with rabbit holes, zeitgeist synthesis and more
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