August Halloween, September Christmas & October Exhaustion
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August Halloween, September Christmas & October Exhaustion
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Retail's broken the calendar, Christmas starts in September, and autumn is now a personality trait you're required to perform. Three reasons the year has collapsed into a series of algorithmic performance requirements: American Halloween arriving months early, the entire retail calendar divorced from actual time, and "Spooky Season" as proof you're fun, seasonal, and doing Instagram right. From Tesco skeletons in August heat to pumpkin spice as tribal marker, we've let shops and algorithms hijack every holiday. By the time the actual date arrives, you're already exhausted. Pull-quote to graphic, then I'll create the visual.
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