The line between game presentation and social media has never been thinner. The best moments inside an arena no longer end when the final horn sounds, they continue to spread across the internet long after the final horn. In this episode of Party in the Back, we're joined by Chad Howell, founder of ROSCOE Marketing, to explore what makes content travel and what sports entertainment professionals can learn from the people who study social media for a living.

Chad has built a reputation by looking beyond trends and viral videos to understand why certain moments connect while thousands of others are forgotten. Rather than chasing algorithms, he focuses on the emotional and creative ingredients that earn attention: surprise, joy, relatability, authenticity, and human connection. Together, we'll dig into the psychology behind shareable content, the difference between creating one viral hit versus consistently producing memorable moments.

Great game presentation and great social content are built on many of the same fundamentals: surprise, emotion, clarity, authenticity, and creating moments people can't wait to tell someone else about. We'll discuss how game presentation teams can use the same creative triggers that fuel viral content to design promotions, contests, and fan interactions.

It's a conversation full of practical ideas, fresh perspectives, and actionable takeaways for anyone looking to create experiences that leave a lasting impression.