College athletics brings in big money. So where does it all go? On Episode 5 of Auburn Forever presented by Double B Ranch, former Auburn Athletic Director Jay Jacobs joins Casio Kid to explain the financial decisions behind the teams, facilities, and experiences Auburn fans love. Drawing on his time as AD, Jay walks through television revenue, ticket sales, donations, scholarships, travel, and student-athlete support. He explains how football helps fund other sports, how budgets get built, and why coaching changes cost much more than a head coach’s buyout. Plus, Jay shares stories behind: • Building what is now Neville Arena and designing its student section.• Creating the Wellness Kitchen and South Donahue’s athletic village.• Balancing donor priorities, facility needs, and championship expectations.• Auburn’s move from Russell Athletic to Under Armour, including why Nike didn’t bid at the time.• How NIL and athlete compensation have changed spending priorities. Along the way, Jay and Casio discuss Auburn’s reported FY2025 finances, SEC comparisons, and why the numbers need context. What surprised you most? Leave a comment with your questions for Jay and topics you’d like us to cover next! Catch up on Jay’s Journey Parts 1 and 2, our conversation with golf coach Nick Clinard, and Episode 4 with Gus Malzahn. Watch our YouTube-exclusive Letters from the AD for Jay’s grades on Auburn football. New full episodes drop every Wednesday at 7 a.m. on YouTube, Spotify, and wherever you get your podcasts. Follow:Auburn Forever: @AUForeverPod on Instagram, YouTube & XJay Jacobs: @JayJacobs89 on XCasio Kid: @TheCasioKid on Instagram & X Thank you to our presenting sponsor, Double B Ranch, and supporting sponsor, Beasley Allen. Like, subscribe, comment, and share with an Auburn fan! Tradition Then. Family Now. Auburn Forever. #WarEagle
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