You've got happy customers. They've said nice things about your business. Maybe you've even collected some great testimonials for your website.

So why aren't those testimonials doing more to convince potential customers to work with you?

The problem may not be what your customers are saying. It may be what their testimonials are leaving out.

In this episode of Attract Raving Fans, you'll hear the story of Emily, a web designer who had plenty of positive testimonials but kept encountering the same problem: prospective clients weren't sure she could help someone in their particular situation.

A few changes to just three testimonials made a remarkable difference.

We'll explore why some testimonials simply tell people you're good at what you do, while others help potential customers recognize themselves in the experiences of people you've already served.

You'll also learn the Three-Layer Testimonial, a simple way to turn a nice compliment into a customer story that builds confidence and helps the right people decide whether you're right for them.

Your Action This Week

Find one testimonial from a customer whose experience tells a particularly good story. Does it explain where they started, what changed, and what they'd tell someone else about working with you?

If not, reach out and ask the client what they were dealing with before you worked together, and use their answer to tell a fuller story. Then place it somewhere visible — not buried in a carousel, given room to be read. One more piece of the Fan Plan you're building — the plan every FanMaker builds, one small action at a time.

You don't need dozens of new testimonials. Start by making one of your best ones more useful.

Free Resource

Wondering which part of your marketing deserves attention next? Take the free Raving Fans Scorecard. Six quick questions, less than two minutes, and get a clearer picture of where your business stands.

https://attractravingfans.com/scorecard/

Coming Next: Turning Customer Stories Into Content That Connects. How to get more mileage out of the stories your customers are already telling.

© 2026 Attract Raving Fans. All rights reserved.

Not all five-star reviews are equal. A review that connects is the kind that gets shared as a screenshot, copied into recommendations, and passed from person to person.

Those reviews contain three things most are missing:

• the Before (where the writer was before they found you)

• the Shift (one specific moment that changed something)

• the After (what's different now, often including the exact line they say when they refer people)

In this episode, we compare two family-law attorneys with the same star count and opposite reach. Plus, you get a simple, non-pushy way to help a past client tell the fuller story their current review is only hinting at.

This week's Small Action: Look through your reviews for one that feels like it's hiding more story than it shows. Reach out personally, name something specific they wrote, and ask: "Would you be willing to share a bit more about where you were before we worked together?" You're not asking them to change their review — just to tell more of the story they already started. Add it to your Fan Plan — the plan every FanMaker builds, one small action at a time.

Resources mentioned:

- The Raving Fans Scorecard (free — 6 questions, less than 2 minutes): https://attractravingfans.com/scorecard/

Next week: Moving from the reviews other platforms host to the proof you put on your own site: how to shape a testimonial so the right client feels recognized, not pitched.

©2026 Attract Raving Fans - All rights reserved.

Most feedback requests are disguised review requests — and customers can tell. The awkwardness doesn't come from asking; it comes from asking in a way that's about what you need rather than what you want to understand. In this episode, Alan tells the story of a veterinarian who dreaded asking for reviews for years — until one question changed what came back. You'll get the One Feedback Question — *"Was there a moment when you knew this was the right decision?"* — and three ways to deliver it: in person at the close, by email a couple of days after, or as a 30-day follow-up. The question invites a story instead of a rating, and produces the language your best customers are already carrying — the most valuable marketing copy your business will ever have.

This week's Small Action: Think of one past customer whose experience you believe was a good one. Send them a personal message with the One Feedback Question: "Was there a moment when you knew this was the right decision?" When they respond, write down their exact words — don't paraphrase. That language belongs in your marketing. That's the next piece of your Fan Plan — the plan every FanMaker builds, one small action at a time.

Resources mentioned:

- The Raving Fans Scorecard (free — 6 questions, about 2 minutes): https://attractravingfans.com/scorecard/

Next week — you've collected a story; now we make it reach the next person: why some reviews get passed around and others just sit there, and how to help a customer tell the fuller version that moves someone deciding whether to choose you.

©2026 Attract Raving Fans - All rights reserved.