What athletes wish they knew sooner.

What do elite athletes wish they’d done before hanging up the boots, taking of their pads for the last time or laying down their ore? What conversations do they look back on and wish they’d had? What preparation really counts? This week, we take a different approach.

Instead of a guest, Karl and James dive into the biggest lessons, recurring themes, and behind-the-scenes insights that have emerged from hundreds of conversations with elite athletes who’ve made the leap from sport to life beyond the game.

From Olympians to international rugby players, cricketers and footballers, these are the truths we’ve heard time and time again, and the practical takeaways we want every current athlete to hear before the lights go out.

Key Takeaways:

• Curiosity leads to clarity.
• Conversations change careers.
• Your network is your edge.
• Reframe rejection and injury as opportunity.
• Your mindset is a superpower.

If you’re an athlete thinking about what’s next, or someone who supports them, this episode is packed with the insight, honesty, and actionable advice you’ve come to expect from Athlete to Athlete.

About the Hosts

James Rule, Co-Founder of ATA, is a seasoned leadership coach and former professional rugby player with extensive experience in high-performance sports management. Having held CEO roles at Super League clubs and senior positions in major sporting organisations, he understands the pressures of transitioning beyond elite competition. A passionate advocate for athlete development, James drives ATA’s mission to provide structured, research-driven support, ensuring athletes are equipped for long-term success beyond the game.

Karl Birch, Co-Founder of ATA, is a former rugby player turned coach, mentor, and leadership specialist. With over a decade in medical sales, where he led a team, he combines industry expertise with a deep understanding of the athlete mindset to help athletes transition into meaningful careers beyond sport. Passionate about early preparation and proactive career planning, he has guided former athletes through transition, ensuring they step confidently into their next chapter.

Connect and Contact

Website:

www.athletetransitionaccelerator.com

LinkedIn:

Athlete Transition Accelerator: https://www.linkedin.com/company/athlete-transition-accelerator/

James Rule: https://www.linkedin.com/in/james-rule-77255520/

Karl Birch: linkedin.com/in/karlbbirch10

Instagram:

@ataccelerator https://www.instagram.com/ataccelerator

Email:

support@athletetransitionaccelerator.com

Hosted on Acast. See acast.com/privacy for more information.

We sit down with Jenny Casson, two-time Olympic rower for Team Canada and Co-Founder of Daylilie, to explore what it means to evolve beyond elite sport.

From competing on the world stage in Tokyo and Paris to launching a business built around purpose and impact, Jenny shares her own transition story, the challenges, the mindset shifts, and the importance of having the right people in your corner.

As one of ATA’s ambassadors, Jenny brings both lived experience and a refreshing honesty to what the process of preparing for life beyond sport really looks like.

Key Takeaways:

• You don’t need to solve it all in one day.
• Build your team. Seek out people doing what you want to do and start the conversation.
• This next chapter isn’t a loss; it’s growth.
• Don’t let athlete be your only identity.
• Take time to explore, reflect, and understand yourself.

Whether you're still competing or just starting to plan for what comes next, this episode offers real, actionable insight from someone who’s walking the path ,and doing it on her terms.

Jenny Casson:

LinkedIn – Jennifer Joan Casson

Instagram – jenny_joan_casson

Daylilie - Everyday Bras for Athletic Silhouettes | Daylilie

Instagram – daylilie_bras

About the hosts

James Rule, Co-Founder of ATA, is a seasoned leadership coach and former professional rugby player with extensive experience in high-performance sports management. Having held CEO roles at Super League clubs and senior positions in major sporting organisations, he understands the pressures of transitioning beyond elite competition. A passionate advocate for athlete development, James drives ATA’s mission to provide structured, research-driven support, ensuring athletes are equipped for long-term success beyond the game.

Karl Birch, Co-Founder of ATA, is a former rugby player turned coach, mentor, and leadership specialist. With over a decade in medical sales, where he led a team, he combines industry expertise with a deep understanding of the athlete mindset to help athletes transition into meaningful careers beyond sport. Passionate about early preparation and proactive career planning, he has guided former athletes through transition, ensuring they step confidently into their next chapter

Connect and Contact

Website:

www.athletetransitionaccelerator.com

LinkedIn:

Athlete Transition Accelerator: https://www.linkedin.com/company/athlete-transition-accelerator/

James Rule: https://www.linkedin.com/in/james-rule-77255520/

Karl Birch: linkedin.com/in/karlbbirch10

Instagram:

@ataccelerator https://www.instagram.com/ataccelerator

Email:

support@athletetransitionaccelerator.com

Hosted on Acast. See acast.com/privacy for more information.

We sit down with Joe Jacobi, Olympic gold medallist and former USA Canoe/Kayak CEO, to explore his journey beyond elite sport.

After reaching the pinnacle of performance at the 1992 Olympic Games in Barcelona with his teammate, Scott Strausbaugh, Joe faced the same questions that confront every retiring athlete: What now? What does the world want from me? Who am I without the sport?

Joe shares how he navigated uncertainty, embraced reflection, and rebuilt a life of purpose and impact. From leading a national sports body to creating Thinking in Waves, a weekly performance and mindset newsletter, Joe has made it his mission to help others move through transition with clarity and intention.

Key Takeaways:

• You'll finish your career and ask a lot of questions, that’s normal.
• Reflect often, what would you tell your younger self?
• Find the people doing what you want to do and learn from them.
• Get clear on what brings you joy.
• Diversify your interests, each experience teaches you something.
• Reframe your journey, your story has power beyond the podium.

Learn more about Joe, explore his book - Slalom and subscribe to his newsletter – Thinking in Waves at www.joejacobi.com

About the hosts

James Rule, Co-Founder of ATA, is a seasoned leadership coach and former professional rugby player with extensive experience in high-performance sports management. Having held CEO roles at Super League clubs and senior positions in major sporting organisations, he understands the pressures of transitioning beyond elite competition. A passionate advocate for athlete development, James drives ATA’s mission to provide structured, research-driven support, ensuring athletes are equipped for long-term success beyond the game.

Karl Birch, Co-Founder of ATA, is a former rugby player turned coach, mentor, and leadership specialist. With over a decade in medical sales, where he led a team, he combines industry expertise with a deep understanding of the athlete mindset to help athletes transition into meaningful careers beyond sport. Passionate about early preparation and proactive career planning, he has guided former athletes through transition, ensuring they step confidently into their next chapter

Connect and Contact

Website:

www.athletetransitionaccelerator.com

LinkedIn:

Athlete Transition Accelerator: https://www.linkedin.com/company/athlete-transition-accelerator/

James Rule: https://www.linkedin.com/in/james-rule-77255520/

Karl Birch: linkedin.com/in/karlbbirch10

Instagram:

@ataccelerator https://www.instagram.com/ataccelerator

Email:

support@athletetransitionaccelerator.com

Hosted on Acast. See acast.com/privacy for more information.