『At the Edge』のカバーアート

At the Edge

At the Edge

著者： PwC
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10月19日まで。※適用条件あり

AI is reshaping not just how work gets done, but how the entire front office works together. At the Edge explores PwC’s intelligent customer edge—the shift from siloed marketing, sales, commerce, service and pricing functions toward one connected commercial engine where humans and AI work together across the customer lifecycle.


Each episode goes deeper into a different dimension of that transformation—from the commercial brain and agentic AI to new operating models, customer moments and the changing role of human talent.

© 2026 At the Edge 経済学
エピソード
  • What is the agentic front office? Building an intelligent customer edge

    What is the agentic front office? Building an intelligent customer edge
    2026/09/01

    AI is changing more than how work gets done—it’s changing how the entire front office works. In this podcast episode, PwC leaders explore the shift from siloed marketing, sales, commerce, service and pricing functions toward an agentic front office where humans and AI work together across the customer lifecycle.
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    24 分
  • The end of SEO as we know it? Agentic commerce and banking’s next digital frontier

    The end of SEO as we know it? Agentic commerce and banking’s next digital frontier
    2025/11/10

    This episode explores how agentic commerce is redefining banking as AI agents begin to act, transact, and decide on behalf of customers. We discuss how this shift is transforming discovery, engagement, and trust in financial services — and what banks must do to make their products visible and relevant in an AI-driven marketplace.

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    5 分
  • From Table Stakes to True Delight: A Conversation about the Customer Experience Survey

    From Table Stakes to True Delight: A Conversation about the Customer Experience Survey
    2025/09/10
    12 分
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