In this episode of At Home in Waterloo Region, Cher Goetz welcomes Amy Miller, founder of The Sunday Social Co., a boutique social media agency rooted in heart-first marketing. Amy shares how her journey as a creative entrepreneur and mother led her to build a purpose-driven business that values connection over clicks, relationships over reach, and presence over pressure. From starting out solo to leading a small team of women and expanding across North America, Amy opens up about embracing slow growth, navigating motherhood, and choosing alignment over hustle.

This conversation is filled with warmth, wisdom, and encouragement for entrepreneurs looking to grow their business without burning out—or losing themselves in the process.

In this episode, you’ll hear:

• [01:45] Amy’s story of starting The Sunday Social Co. as a one-woman show and building it into a team-led agency
• [06:30] How being a mother helped her clarify her values and define success on her own terms
• [12:10] The intentional decision to focus on community, strategy, and human-first content
• [17:25] Why “less but better” guides Amy’s approach to social media and client work
• [22:40] Real talk about boundaries, burnout, and building a business that fits your life
• [30:15] What makes a brand magnetic—and why storytelling matters more than going viral
• [36:00] Amy’s empowering advice for anyone growing a values-aligned business

Tune into this episode to hear how Amy is changing the conversation around social media—and leading with purpose every step of the way. Be sure to subscribe, leave a review, and share this with someone building something beautiful.

Connect with Amy:

Website: www.thesundaysocial.co

Instagram: @thesundaysocialco

Let's Connect:
Instagram: https://www.instagram.com/at.home.co
Website: www.athomecompany.ca
Email Community: https://athomeco.myflodesk.com/podcast
Contact: hello@athomecompany.ca

Thank you to our Sponsors:

• Amanda Walczyk, Mortgage Agent | Level 2 license at Dominion Lending Centres National Ltd, FSRA #12360
Instagram: https://www.instagram.com/saltboxmortgage_agent
Contact: Amanda@saltboxmortgages.com
519.497.9256

• Den1880
Website: https://www.den1880.co
Instagram: https://www.instagram.com/den1880.co

In today’s episode of At Home in Waterloo Region, Cher Goetz chats with Kerri Rubicini, founder of KW Moms Club, about how a simple idea to connect with other moms turned into a vibrant community of support, fun, and empowerment for families across the region. Kerri shares how her own motherhood journey inspired her to create events, programs, and spaces where moms could feel seen, heard, and valued. With authenticity and warmth, Kerri opens up about the highs and lows of running a business while raising a family—and the joy of watching KW Moms Club grow alongside her children.

This conversation is a powerful reminder that moms are stronger together, and that local connection can make all the difference.

In this episode, you’ll hear:

• [01:20] How Kerri’s transition into motherhood sparked the idea for KW Moms Club.
• [04:15] From playdates to packed events—how the club grew organically with community support.
• [10:00] Why Kerri believes in progress over perfection when juggling parenting and entrepreneurship.
• [16:25] The importance of creating spaces where moms don’t feel alone in their journey.
• [21:40] Behind the scenes of running large-scale events while being a full-time mom.
• [26:50] How Kerri has built partnerships with local businesses to bring value and joy to families.
• [33:30] What’s ahead for KW Moms Club—and why Kerri’s vision continues to evolve with love.

Tune in to hear how one mom’s mission to create connection is changing the parenting experience in Waterloo Region. Subscribe, share this episode with a mom who needs it, and discover how powerful a community can be.

Find KW’s Moms Club Online:

Join the newsletter using the link below and get discounts on KW Moms Club + other local businesses

Instagram: @kwmomsclub

Website: kwmomsclub.com

Let's Connect:
Instagram: https://www.instagram.com/at.home.co
Website: www.athomecompany.ca
Email Community: https://athomeco.myflodesk.com/podcast
Contact: hello@athomecompany.ca

Thank you to our Sponsors:

• Amanda Walczyk, Mortgage Agent | Level 2 license at Dominion Lending Centres National Ltd, FSRA #12360
Instagram: https://www.instagram.com/saltboxmortgage_agent
Contact: Amanda@saltboxmortgages.com
519.497.9256

• Den1880
Website: https://www.den1880.co
Instagram: https://www.instagram.com/den1880.co

In today’s episode of At Home in Waterloo Region, Cher Goetz sits down with Beckie Prime, founder of Becks Broth, to discuss how a passion for healing and wellness evolved into a thriving, community-rooted business. Beckie shares how a transformative health journey led her to discover the power of food as medicine—and how that journey ultimately became the catalyst for launching her own broth company. With an unshakable commitment to transparency, community, and real nourishment, Beckie opens up about motherhood, entrepreneurship, and the lessons she’s learned while building a values-driven business from the ground up.

This conversation is an empowering reminder of what’s possible when personal passion meets purpose—and why the slow simmer of broth can offer more than just flavor.

In this episode, you’ll hear:

• [01:15] How Beckie’s health crisis in her early 20s inspired her to seek out food-based healing.
• [03:00] The birth of Becks Broth—how one mom’s passion project became a local wellness staple.
• [05:45] What makes Becks Broth different: local ingredients, transparency, and zero shortcuts.
• [10:30] The power of trusting your intuition while growing a business as a mother of three.
• [15:50] Beckie’s advice on starting where you are and building a business with heart.
• [21:40] How Waterloo Region’s community spirit helped shape Becks Broth—and continues to fuel it.
• [27:15] What’s next for Beckie and her mission to make healing nourishment more accessible.

Tune in to hear how Beckie is blending wellness, motherhood, and entrepreneurship in the most soul-nourishing way. If you believe in the power of real food and community, this episode is for you.

Don’t forget to subscribe, leave a review, and share it with someone who needs a little inspiration today.

Beckie’s Links:

Use code ATHOME20 for 20% off Becks Broth!

Instagram: @becksbroth

Website: becksbroth.com

Let's Connect:
Instagram: https://www.instagram.com/at.home.co
Website: www.athomecompany.ca
Email Community: https://athomeco.myflodesk.com/podcast
Contact: hello@athomecompany.ca

Thank you to our Sponsors:

• Amanda Walczyk, Mortgage Agent | Level 2 license at Dominion Lending Centres National Ltd, FSRA #12360
Instagram: https://www.instagram.com/saltboxmortgage_agent
Contact: Amanda@saltboxmortgages.com
519.497.9256

• Den1880
Website: https://www.den1880.co
Instagram: https://www.instagram.com/den1880.co

In this episode of At Home in Waterloo Region, Cher Goetz sits down with Elaine Decleir, the energetic founder of Joy Media and the creative mind behind The Local Advocate. With a love for community, travel, and tacos, Elaine brings a refreshing approach to marketing—focusing on meaningful connection, playful strategy, and storytelling. From her early days managing Otis the Swan’s Instagram to launching hyperlocal campaigns across Waterloo Region, Elaine shares her journey into entrepreneurship, how she’s helping small businesses shine, and why bringing joy into our work matters.

Elaine’s warmth, insight, and commitment to community shine in every story, making this a must-listen for entrepreneurs, creatives, and anyone who loves supporting local.

In this episode, you’ll hear:

• [01:00] Elaine’s recent travels in Asia and her realization about how her Filipino heritage influences her brand values.
• [06:45] The importance of play in marketing—and how it transforms even the most serious industries.
• [10:00] How Elaine’s journey from tech layoffs to freelancing led her to create Joy Media.
• [16:15] Why storytelling and meaningful content matter more than trends on social media.
• [23:00] How Elaine sets boundaries with social media to avoid burnout—and her tips for others.
• [32:30] Her favorite project ideas using gamification to create real-life connection and fun.
• [37:00] Why now is the time to support local restaurants and explore all the Waterloo Region has to offer.
• [44:40] Elaine’s “best of” list for everything from tacos to paddleboarding and hidden gems like the KW Library of Things.

Tune in to hear how Elaine is building joyful, meaningful marketing in the heart of Waterloo Region—one story and one local connection at a time. Don’t forget to subscribe, leave a review, and share this episode with a friend who loves supporting local!

Elaine’s Links:

Instagram: @joymedia.io

@thelocaladvocate

Website: https://www.joymedia.io/

https://www.thelocaladvocate.ca/

Let's Connect:
Instagram: https://www.instagram.com/at.home.co
Website: www.athomecompany.ca
Email Community: https://athomeco.myflodesk.com/podcast
Contact: hello@athomecompany.ca

Thank you to our Sponsors:

• Amanda Walczyk, Mortgage Agent | Level 2 license at Dominion Lending Centres National Ltd, FSRA #12360
Instagram: https://www.instagram.com/saltboxmortgage_agent
Contact: Amanda@saltboxmortgages.com
519.497.9256

• Den1880
Website: https://www.den1880.co
Instagram: https://www.instagram.com/den1880.co

In this episode of At Home in Waterloo Region, Cher Goetz sits down with Maddy Aucoin, a website copywriter, entrepreneur, and public speaker who helps business owners write copy rooted in trust, transparency, and empathy. A former higher education professional turned two-time business owner, Maddy shares her journey from crafting inclusive wooden toys to finding her stride in helping brands tell their stories through words that feel authentic. She offers invaluable insight into building brand messaging that resonates, challenges industry norms, and supports meaningful client relationships.

With a passion for helping entrepreneurs who don’t fit the mold, Maddy breaks down how "honest copy" can be both strategic and soulful. Whether you're a creative, a professional, or just someone who wants to market from a place of integrity, this conversation is packed with both heart and practical tools.

In this episode, you’ll hear:

• [02:00] From academia to toy making to finding her voice in brand messaging
• [06:00] Helping the “Cool Professionals” stand out. From supporting lawyers, accountants, and therapists who break the mold
• [10:20] What honest copy really means. Writing that’s empathetic, specific, and avoids sleazy tactics
• [13:00] How to avoid rent-shaming and instead lead with compassion
• [27:00] The biggest pet peeves in online marketing. Sharing why vague captions and “expert culture” fall short
• [47:00] How to make fun facts work for your brand – A live mini workshop on adding personality to your copy
• [51:00] Maddy’s favourite spots in the Waterloo Region and why local libraries deserve more love

Tune into this episode to learn how to write with clarity, lead with empathy, and stand out without shouting. Whether you're building a brand or just refining your message, Maddy offers inspiration and actionable wisdom every step of the way.

Subscribe, leave a review, and share with a fellow entrepreneur who needs to hear this!

Maddy’s Links:

Instagram: @bymaddyaucoin

Website: https://www.bymaddyaucoin.com/

Let's Connect:
Instagram: https://www.instagram.com/at.home.co
Website: www.athomecompany.ca
Email Community: https://athomeco.myflodesk.com/podcast
Contact: hello@athomecompany.ca

Thank you to our Sponsors:

• Amanda Walczyk, Mortgage Agent | Level 2 license at Dominion Lending Centres National Ltd, FSRA #12360
Instagram: https://www.instagram.com/saltboxmortgage_agent
Contact: Amanda@saltboxmortgages.com
519.497.9256

• Den1880
Website: https://www.den1880.co
Instagram: https://www.instagram.com/den1880.co

In this episode of At Home in Waterloo Region, host Cheryl Goetz welcomes brand designer and creative entrepreneur Amy Esplen for an inspiring and lighthearted conversation about building a design business rooted in creativity, clarity, and community. Amy shares her journey from creating quirky Facebook collages to studying design at George Brown and working at the acclaimed Him & Her studio, to launching her own freelance business tailored to support small businesses with strategic, standout branding. She opens up about motherhood, work-life balance, and why she’s obsessed with helping entrepreneurs feel proud of their visual identity—even on a tight budget.

Listeners will walk away with valuable insight into what goes into great design, why branding matters for small businesses, and how structure, strategy, and support can help creatives and parents alike thrive.

In this episode, you’ll hear:

• [02:15] Amy’s bold move to land a job at Him & Her—and how it kick started her design career.
• [06:50] What “design intensives” are, and how they offer premium branding on a small business budget.
• [13:35] Common branding mistakes businesses make—and how to avoid butchering your beautiful new logo.
• [16:00] Why freelancing offered Amy more balance as a parent than returning to a traditional 9–5.
• [20:00] How Amy and her partner juggle entrepreneurship together, with a little help from the village.
• [34:15] Trends Amy is loving: bold colours, handcrafted vibes, and “naughty” design choices.
• [38:50] Why she’s obsessed with Waterloo Region, and all the amazing local businesses she supports.

Tune in to hear Amy’s refreshing take on balancing creativity, business, and real life—all while helping others shine. If you’re a small biz owner looking to level up your brand or just need a little inspiration, this episode is for you.

Subscribe, leave a review, and share with a fellow entrepreneur who needs to hear this!

Amy's Links:

Instagram: @amy_esplen

Website: https://www.amyesplen.com/

Let's Connect:
Instagram: https://www.instagram.com/at.home.co
Website: www.athomecompany.ca
Email Community: https://athomeco.myflodesk.com/podcast
Contact: hello@athomecompany.ca

Thank you to our Sponsors:

• Amanda Walczyk, Mortgage Agent | Level 2 license at Dominion Lending Centres National Ltd, FSRA #12360
Instagram: https://www.instagram.com/saltboxmortgage_agent
Contact: Amanda@saltboxmortgages.com
519.497.9256

• Den1880
Website: https://www.den1880.co
Instagram: https://www.instagram.com/den1880.co

In this episode of At Home in Waterloo Region, host Cheryl Goetz sits down with Sarah Laing to share her journey through the challenging world of MCAT preparation. With a background rooted in dedication and resilience, Sarah opens up about the strategies that helped her conquer the exam, the importance of a strong support network, and the mindset shifts that made all the difference. Whether you're just starting your MCAT journey or are deep in the study trenches, Sarah's story serves as both inspiration and practical guidance for anyone striving to achieve their medical school dreams.

In this episode, you’ll hear:

• [00:00] Sarah's journey: From dreaming of med school to tackling the MCAT with confidence.
• [08:15] The importance of structured study plans and realistic goal setting.
• [15:30] How to balance study time with self-care and avoid burnout.
• [22:45] Sarah’s top resources and study techniques for mastering each section of the MCAT.
• [33:10] The role of community and mentorship in staying motivated during preparation.
• [41:20] Sarah's advice for test day: what to expect and how to stay calm under pressure.

Sarah's candid discussion sheds light on the ups and downs of preparing for one of the most challenging exams in a medical student's journey. Her practical tips and motivational insights are perfect for anyone looking to conquer the MCAT with confidence and clarity.

Sarah’s Links

Instagram: @mcatsocial

Website: mcatsocial.com

Let's Connect:
Instagram: https://www.instagram.com/at.home.co
Website: www.athomecompany.ca
Email Community: https://athomeco.myflodesk.com/podcast
Contact: hello@athomecompany.ca

Thank you to our Sponsors:

• Amanda Walczyk, Mortgage Agent | Level 2 license at Dominion Lending Centres National Ltd, FSRA #12360
Instagram: https://www.instagram.com/saltboxmortgage_agent
Contact: Amanda@saltboxmortgages.com
519.497.9256

• Den1880
Website: https://www.den1880.co
Instagram: https://www.instagram.com/den1880.co

In this episode of At Home in Waterloo Region, Cher Goetz sits down with Crystal and Savannah, the inspiring co-founders of Something Beyond Mom, a vibrant community built to support moms in reclaiming space for themselves beyond their parenting roles. What began as a casual conversation at a playdate has grown into monthly events designed for connection, self-care, and personal growth. Crystal and Savannah share their journey of creating safe, welcoming spaces where moms can feel empowered, supported, and, most importantly, seen. Their story is one of community and carving out moments of joy for mothers in every stage of life.

In this episode you will hear:
• [01:15] How Something Beyond Mom was born: from a casual playdate conversation to creating meaningful spaces for moms to connect and grow.
• [03:38] Tackling mom guilt: why it's okay to feel it — and how showing up for yourself makes you a better mom, partner, and person.
• [08:14] What sets their events apart: welcoming vibes, easy conversation, and a refreshing break from "just mom talk."
• [12:31] The hidden work behind the scenes: balancing event planning, social media, full-time jobs, and building an authentic, thriving community.
• [18:40] Dreaming big: upcoming plans for yoga brunches, retreats, and even more ways to support moms in Waterloo Region and beyond.

Feeling inspired? Support the podcast by subscribing, leaving a review, and sharing this episode with a friend who would love to feel a little more connected. Let’s keep celebrating the incredible people who make Waterloo Region such a vibrant place to call home.

Something Beyond Mom Links:
Instagram: @somethingbeyondmom
DM them with code ATHOMECO for a special discount off your first event!

Let's Connect:
Instagram: https://www.instagram.com/at.home.co
Website: www.athomecompany.ca
Email Community: https://athomeco.myflodesk.com/podcast
Contact: hello@athomecompany.ca

Thank you to our Sponsors:

• Amanda Walczyk, Mortgage Agent | Level 2 license at Dominion Lending Centres National Ltd, FSRA #12360
Instagram: https://www.instagram.com/saltboxmortgage_agent
Contact: Amanda@saltboxmortgages.com
519.497.9256

• Den1880
Website: https://www.den1880.co
Instagram: https://www.instagram.com/den1880.co