In today’s episode of At Home in Waterloo Region, Cher Goetz chats with Kerri Rubicini, founder of KW Moms Club, about how a simple idea to connect with other moms turned into a vibrant community of support, fun, and empowerment for families across the region. Kerri shares how her own motherhood journey inspired her to create events, programs, and spaces where moms could feel seen, heard, and valued. With authenticity and warmth, Kerri opens up about the highs and lows of running a business while raising a family—and the joy of watching KW Moms Club grow alongside her children.

This conversation is a powerful reminder that moms are stronger together, and that local connection can make all the difference.

In this episode, you’ll hear:

• [01:20] How Kerri’s transition into motherhood sparked the idea for KW Moms Club.
• [04:15] From playdates to packed events—how the club grew organically with community support.
• [10:00] Why Kerri believes in progress over perfection when juggling parenting and entrepreneurship.
• [16:25] The importance of creating spaces where moms don’t feel alone in their journey.
• [21:40] Behind the scenes of running large-scale events while being a full-time mom.
• [26:50] How Kerri has built partnerships with local businesses to bring value and joy to families.
• [33:30] What’s ahead for KW Moms Club—and why Kerri’s vision continues to evolve with love.

Tune in to hear how one mom’s mission to create connection is changing the parenting experience in Waterloo Region. Subscribe, share this episode with a mom who needs it, and discover how powerful a community can be.

Find KW’s Moms Club Online:

Join the newsletter using the link below and get discounts on KW Moms Club + other local businesses

Instagram: @kwmomsclub

Website: kwmomsclub.com

Let's Connect:
Instagram: https://www.instagram.com/at.home.co
Website: www.athomecompany.ca
Email Community: https://athomeco.myflodesk.com/podcast
Contact: hello@athomecompany.ca

Thank you to our Sponsors:

• Amanda Walczyk, Mortgage Agent | Level 2 license at Dominion Lending Centres National Ltd, FSRA #12360
Instagram: https://www.instagram.com/saltboxmortgage_agent
Contact: Amanda@saltboxmortgages.com
519.497.9256

• Den1880
Website: https://www.den1880.co
Instagram: https://www.instagram.com/den1880.co

In today’s episode of At Home in Waterloo Region, Cher Goetz sits down with Beckie Prime, founder of Becks Broth, to discuss how a passion for healing and wellness evolved into a thriving, community-rooted business. Beckie shares how a transformative health journey led her to discover the power of food as medicine—and how that journey ultimately became the catalyst for launching her own broth company. With an unshakable commitment to transparency, community, and real nourishment, Beckie opens up about motherhood, entrepreneurship, and the lessons she’s learned while building a values-driven business from the ground up.

This conversation is an empowering reminder of what’s possible when personal passion meets purpose—and why the slow simmer of broth can offer more than just flavor.

In this episode, you’ll hear:

• [01:15] How Beckie’s health crisis in her early 20s inspired her to seek out food-based healing.
• [03:00] The birth of Becks Broth—how one mom’s passion project became a local wellness staple.
• [05:45] What makes Becks Broth different: local ingredients, transparency, and zero shortcuts.
• [10:30] The power of trusting your intuition while growing a business as a mother of three.
• [15:50] Beckie’s advice on starting where you are and building a business with heart.
• [21:40] How Waterloo Region’s community spirit helped shape Becks Broth—and continues to fuel it.
• [27:15] What’s next for Beckie and her mission to make healing nourishment more accessible.

Tune in to hear how Beckie is blending wellness, motherhood, and entrepreneurship in the most soul-nourishing way. If you believe in the power of real food and community, this episode is for you.

Don’t forget to subscribe, leave a review, and share it with someone who needs a little inspiration today.

Beckie’s Links:

Use code ATHOME20 for 20% off Becks Broth!

Instagram: @becksbroth

Website: becksbroth.com

Let's Connect:
Instagram: https://www.instagram.com/at.home.co
Website: www.athomecompany.ca
Email Community: https://athomeco.myflodesk.com/podcast
Contact: hello@athomecompany.ca

Thank you to our Sponsors:

• Amanda Walczyk, Mortgage Agent | Level 2 license at Dominion Lending Centres National Ltd, FSRA #12360
Instagram: https://www.instagram.com/saltboxmortgage_agent
Contact: Amanda@saltboxmortgages.com
519.497.9256

• Den1880
Website: https://www.den1880.co
Instagram: https://www.instagram.com/den1880.co

In this episode of At Home in Waterloo Region, Cher Goetz sits down with Elaine Decleir, the energetic founder of Joy Media and the creative mind behind The Local Advocate. With a love for community, travel, and tacos, Elaine brings a refreshing approach to marketing—focusing on meaningful connection, playful strategy, and storytelling. From her early days managing Otis the Swan’s Instagram to launching hyperlocal campaigns across Waterloo Region, Elaine shares her journey into entrepreneurship, how she’s helping small businesses shine, and why bringing joy into our work matters.

Elaine’s warmth, insight, and commitment to community shine in every story, making this a must-listen for entrepreneurs, creatives, and anyone who loves supporting local.

In this episode, you’ll hear:

• [01:00] Elaine’s recent travels in Asia and her realization about how her Filipino heritage influences her brand values.
• [06:45] The importance of play in marketing—and how it transforms even the most serious industries.
• [10:00] How Elaine’s journey from tech layoffs to freelancing led her to create Joy Media.
• [16:15] Why storytelling and meaningful content matter more than trends on social media.
• [23:00] How Elaine sets boundaries with social media to avoid burnout—and her tips for others.
• [32:30] Her favorite project ideas using gamification to create real-life connection and fun.
• [37:00] Why now is the time to support local restaurants and explore all the Waterloo Region has to offer.
• [44:40] Elaine’s “best of” list for everything from tacos to paddleboarding and hidden gems like the KW Library of Things.

Tune in to hear how Elaine is building joyful, meaningful marketing in the heart of Waterloo Region—one story and one local connection at a time. Don’t forget to subscribe, leave a review, and share this episode with a friend who loves supporting local!

Elaine’s Links:

Instagram: @joymedia.io

@thelocaladvocate

Website: https://www.joymedia.io/

https://www.thelocaladvocate.ca/

Let's Connect:
Instagram: https://www.instagram.com/at.home.co
Website: www.athomecompany.ca
Email Community: https://athomeco.myflodesk.com/podcast
Contact: hello@athomecompany.ca

Thank you to our Sponsors:

• Amanda Walczyk, Mortgage Agent | Level 2 license at Dominion Lending Centres National Ltd, FSRA #12360
Instagram: https://www.instagram.com/saltboxmortgage_agent
Contact: Amanda@saltboxmortgages.com
519.497.9256

• Den1880
Website: https://www.den1880.co
Instagram: https://www.instagram.com/den1880.co