Show Notes

In this special first episode of the season, Victoria sits down with Ivette Fullerton—a powerhouse who's simultaneously running Cualli Co (a sustainable beach lifestyle brand celebrating Mexican heritage), pitching her debut novel to literary agents, and raising a family.

This conversation goes deep into what it really takes to build multiple businesses as a first-generation entrepreneur, the power of representation, and how astrology isn't just woo-woo—it's a legitimate tool for understanding yourself and your business journey.

Ivette gets refreshingly real about time management, the challenges of being a Latina business owner, learning business without formal training, and why sometimes you just need to "have the audacity of a mediocre white man" to take up the space you deserve.

Whether you're building a business, writing a book, or just trying to figure out how to juggle all the things while staying true to yourself, this episode is for you.

What We Cover:

Building Multiple Businesses + A Writing Career

• How Ivette structures her days between Cuallico, novel writing, and family life
• Time blocking strategies for managing multiple creative projects
• Why starting imperfectly is better than waiting to start perfectly

First-Gen Entrepreneurship & Representation

• Being a first-gen daughter of immigrant parents and how that shapes everything
• The reality of building a business without a business degree
• Why representation matters more than fear
• Creating your own table when you can't get a seat at someone else's

Astrology & Business

• How Victoria and Ivette bonded over Chani Nicholas
• Understanding your chart and how it influences your work style
• Having sun and moon in the 12th house and what that means for visibility

Real Advice for Builders

• "You cannot edit a blank page" - why you have to start before you're ready
• Being mindful of where your time goes and who it goes to
• The importance of surrounding yourself with women who get it
• Having the audacity of a mediocre white man

Guest Bio

Ivette Fullerton is the founder of Cuallico, a sustainable beach coastal lifestyle brand celebrating Mexican heritage. She's also a novelist who recently finished her first book and is currently pitching to literary agents. Most importantly, Yvette is a first-gen daughter of immigrant parents, which serves as the common thread throughout everything she creates—from her business to her writing. She lives in Hawaii with her family, where she's mastering the art of time blocking, morning walks, and building multiple dreams simultaneously.

Connect with Ivette:

• Cualico: Instagram, TikTok, Pinterest @cuallico
• Website: https://cuallico.com/

Thank you so much for listening to The Giving You Everything Podcast! Would love it if you could leave me a review on Apple or Spotify, so I can continue to reach more people!

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We drop episodes every other Tuesday! See you in two weeks!