As we learn from our guest today on the Association Chat Podcast, Cam Sanders—Founder and Principal of LeadHERShip Strategies—personalization and authenticity are the future of association marketing, and there's really no other way forward.

In an age where marketing is already beginning to be dominated by AI-generated content, it's the organizations that stay authentic and personalize everything that will be best positioned to compete.

Tune in to this week's compelling conversation to learn more, as Cam joins our host KiKi L'Italien to discuss future trends in marketing.

When it comes to nonprofits and associations, the underlying message from this podcast is crystal clear: let's embrace the end of pointless busy work and move toward measuring how the work we do directly impacts mission. 🎯

**And spoiler alert – it's not easy to do**

This week on the Association Chat Podcast, host KiKi L'Italien interviews Juan Sanchez, Chief Information Officer at Inteleos, for an eye-opening discussion on ending "pointless busy work" in your organization or association.

They explore why emphasizing OKRs (Objectives and Key Results) and focusing on outcomes rather than deliverables should be the driving force for any strategic organization looking to keep up with the ever-shifting demands of today's marketplace. They also cover the differences between a Key Performance Indicator (KPI) and an OKR, and why understanding this distinction is so important.

These days, the role of a CEO extends far beyond managing operations—it involves creating an environment where every team member feels a genuine sense of belonging. This week, the Association Podcast welcomes Wendy-Jo Toyama, CEO of the American Epilepsy Society, for a discussion with host KiKi L'Italien focused on the rich organizational benefits of doubling down on belonging and staying true to your values.