Discover the current state of video in podcasting—how many shows are recording with video, how many are publishing it, and what this means for your podcast guesting strategy.

Host: Jessica Rhodes, Founder & CEO, Interview Connections

Topic: Video Adoption in Podcast Recording

Recording with Video: ~100%

• In Jessica's experience, virtually every podcast she appears on is recording with video
• Common platforms: Riverside, Zencastr, Zoom, Streamyard
• Reason: Enables hosts and guests to see each other, read body language, and capture content for clipping

Publishing Video to YouTube: ~60-65%

• While most podcasts record video, only about 65% of podcasts actively upload full video interviews to YouTube
• This represents the actual publishing of videos, not just recording capability

Growing YouTube Audiences: Much Smaller Percentage

• Of the podcasts publishing to YouTube, only a fraction have truly engaged YouTube audiences
• Not all YouTube views accurately reflect a show's actual listener base

Strategy 1: YouTube as a Primary Platform

• Podcasters who treat YouTube as a full growth channel
• Create intro/trailer videos, optimize titles for views
• Invest intentional strategy in building a dedicated YouTube audience
• Actively grow views and engagement on the platform

Strategy 2: YouTube as a Video Host

• Many podcasters use YouTube simply as a repository for video files
• Purpose: Enable repurposing of interviews into short-form clips
• Workflow: Upload video to YouTube → grab the link → use tools like Opus to create social media clips
• Not focused on YouTube audience growth

Important Reality: YouTube view counts ≠ actual podcast audience size

Your guest appearance reaches listeners across:

• Spotify (most popular audio platform)
• Apple Podcasts
• Direct MP3 players on podcast host websites
• Other audio platforms

Key Insight: Most of a podcast's actual audience is listening via audio platforms, not watching YouTube videos.

2013: 100% audio-only podcasts

→ 2026: Most podcasts recording with video

Direction: Upward trend toward video adoption, but primarily for quality and content repurposing rather than YouTube audience building.

Ready to learn how to turn podcast interviews into dream coaching clients?

Reserve your spot now:

• Visit: interviewconnections.com/masterclass

• Current state of video in podcasting
• Recording with video vs. publishing video
• How podcasters use YouTube
• Where your actual podcast audience listens
• 13-year trend of video adoption in podcasting

• Interview Connections Website: interviewconnections.com
• Free Masterclass: interviewconnections.com/masterclass
• Show: Interview https://interviewconnections.com/podcast/
• Mentioned Tools: Riverside, Zencastr, Zoom, Streamyard, Opus
• Interview Connections Opus Affiliate Link: https://interviewconnections.com/Opus