Ask An Influencer: Gen Z says BlackGirlShowerTok=Hygiene Heroes
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Ask An Influencer: Gen Z says BlackGirlShowerTok=Hygiene Heroes
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On this episode, we welcome Kaniya Williams (@kaniyajanaeee,) a Gen Z influencer showing us how to build self care and hygiene routines that make us feel fresh, confident, and put together. From shower rituals to scent layering, Kaniya takes us inside #showertok and sheds light on the functional, the emotional, and the need for an internet “big sister” to get real about care for all the lady bits and so forth.
Equally importantly, Kaniya breaks down the power of representation, particularly when it comes to personal care products. She shares what representation really looks like, how it drives choice, and the brands that are getting it right. This episode is a must for beauty & personal care brands who want to understand how reach Gen Z in a meaningful way.