Welcome to Art of the Sell, where we deconstruct the unconventional ways people move products.
If you want to sell a flat in Singapore, the standard playbook is predictable: wear a company polo tee, put on your CEA lanyard, and post a standard listing online. Rechard Tan and Shirley Koh decided to throw that playbook out the window. As the powerhouse duo behind Homely Ever After, they’ve disrupted the local property scene by turning house tours into high-energy, viral Mandopop and techno parodies. Ryan Huang breaks down their "Song-to-Sale" pipeline to uncover their business strategy.
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