• Navigating Trends In Wholesale Distribution With Eric Hoplin of The NAW
    2024/05/31

    If you're looking for insights to the current state of wholesale distribution, there's perhaps no greater authority than Eric Hoplin, Chief Executive Officer at the National Association of Wholesaler-Distributors. In this episode, Eric sits down with us for a very special hour to provide his unique perspective on a variety of topics.

    From the impact of technology, to mergers and acquisitions, to the importance of family-owned and employee-owned businesses, Eric spills the tea on the most important topics in wholesale distribution. We also touched on the challenges and opportunities in the industry, such as supply chain issues, port labor talks, and the influence of Chinese investments in Latin America.

    It's one of our most insightful episodes yet, highlighting the importance of technology, talent, and strategic planning in the evolving landscape of wholesale distribution.

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    1 時間 6 分
  • Building Strong B2B Brands in the Age of AI Marketing, With Guest Jonathan Bein
    2024/05/24

    The wholesale distribution landscape is changing fast, and in this week's episode, we've got the insight and information to help you make heads or tails of it. We're joined by Dr. Jonathan Bein, Managing Partner at Distribution Strategy Group and a seasoned entrepreneur who leverages his marketing, technical, and sales expertise to develop clear value propositions based on economic value.

    In this episode, we start by discussing the importance of making promises to customers and how it can significantly impact market share growth. The conversation also touched on the evolving landscape of SEO with the integration of AI in search engines, emphasizing the need for businesses to adapt to these changes.

    Next, we explore the significance of product data enrichment and the shift towards multimodal content in marketing strategies. Yes, it's a mouthful, but we help you make sense of it! In essence, we highlight the importance of focusing on the top revenue-generating SKUs and enhancing product data to meet consumer expectations.

    Perhaps most importantly, we examine the role of branding in B2B marketing and distribution, emphasizing the value of creating strong brands in a competitive market. The conversation underscores the shift towards value-driven marketing in the B2B sector and the need for distributors to focus on building effective brands to stay competitive.

    If you like this episode, please do us the favor of a good review! And remember to follow Jonathan Bein on LinkedIn!

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    1 時間 14 分
  • The Impact—And the Future—of AI in Wholesale Distribution and Manufacturing
    2024/05/18

    AI is changing the landscape of B2B eCommerce faster than we can imagine...and sometimes, faster than businesses can keep up with. In this episode, Kevin and Tom discuss the challenges—and improvements—AI can pose to the economy, supply chain, manufacturing, distribution, e-commerce, marketing, cybersecurity, and more.

    We start by taking a deep dive into the recent announcement by OpenAI regarding their new multimodal model, GPT-4. What will be the potential impact of this new technology on different roles within organizations, such as field salespersons, inside salespersons, and counter persons?

    The big question, however, is will AI for business enhance efficiency, provide valuable business insights, and potentially transform the way sales interactions are conducted? Or will the challenges and cultural shifts that may arise with the adoption of such advanced technologies change the very model of wholesale distribution and manufacturing as we know it?

    If you're looking for valuable insights into the evolving landscape of technology and its implications for distribution and manufacturing, this is an episode you won't want to miss!

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    1 時間 9 分
  • The Challenges of Thought Leadership in AI, Marketing & Manufacturing
    2024/05/10

    As AI advances on a seemingly daily basis, wholesale distributors have a new tool to establish thought leadership, create marketing innovations, and deepen partnerships with manufacturers.

    But how does this new tool work? And is it authentic?

    On this week's episode, Kevin and Tom take a closer look at the impact of B2B AI on content creation, and the importance of authentic thought leadership in marketing. (Hint: it's all about the need for data-driven marketing strategies and the challenges of content authentication in the age of AI-generated content).

    We also touch on the significance of brand integrity and the use of blockchain technology for content authentication.

    The discussion also moves into the importance of security in Generative AI projects, emphasizing the need to prioritize security measures in AI initiatives.

    If you're looking for insights to the current trends and challenges in the wholesale distribution and manufacturing industry—with a healthy dose of the importance of data, authenticity, and security in marketing and technology initiatives—this is an episode you won't want to miss!


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    1 時間 9 分
  • B2B Buyer Signals and AI: The Implications For B2B Organizations
    2024/05/03

    Do you know what a buying signal is? Could you read one if you saw one? And if you can recognize them, what do they tell you?

    If you're a little lost, you're not alone. Buying signals refer to the various behaviors, content consumption, and social interactions that indicate a potential buyer's interest and engagement with a product or service. In this episode, we look at how finding them, and reading them correctly, is a key to understanding (and nurturing) the customer journey.

    And ready or not, AI has become a powerful tool—and an influence—in wholesale distribution and manufacturing. Like an octopus, its tentacles have spread into every facet of business. This week, we look into the implications of the U.S. Homeland Security naming an AI Safety Security Advisory Board, highlighting the potential risks and benefits of tech giants influencing government decisions.

    Furthermore, we explored the surge in AI-related lawsuits, particularly focusing on content creators and media organizations suing AI models for using their content without permission. This issue raises complex legal and ethical questions that may eventually reach the Supreme Court.

    The landscape of technology is constantly evolving for wholesale distributors. Listen to this week's episode to help stay informed about the developments that affect your business the most.

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    1 時間 14 分
  • Navigating The Digital Landscape, From Content To ROI
    2024/04/12

    Let's face it: when it comes to the tech adoption curve, wholesale distributors and manufacturers can be a little behind (Are you? Hint: if you don't know what "adoption curve" means, you are).

    On this episode, we dive into the critical role that digital resources play in driving both growth and customer engagement. From providing valuable digital content, to the challenges of balancing self-service experiences with the need for personalized interactions, we'll help you assess your own digital landscape...and show you how it directly impacts your ROI.

    In addition, we take a deep dive into the news that affects wholesalers the most: the impact of inflation on the economy, the potential of the industrial metaverse for businesses of all sizes, and a new look at the building blocks for AI in your business.

    Looking for more in-depth content? Subscribe to our YouTube channel!

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    1 時間 13 分
  • Transforming B2B Commerce with AI and Data Strategy, With Guest Lin Chase
    2024/04/05

    AI may be the most recent technology game-changer for wholesale distribution and manufacturing, but it's by no means the only one. In this week's episode, we're joined by guest Lin Chase, Ph.D., a 35-year veteran of enterprise technology and artificial intelligence and University Administrator. Together, we discuss the evolving landscape of technology in the manufacturing and distribution industry. We also dive into the reasons behind the surge in investment in Mexico's manufacturing infrastructure, as well as the importance of semantic planning in data management and how it can reshape B2B commerce (and just what the heck is "semantic planning" anyway?).

    We also explore the potential applications of virtual reality and augmented reality in training and safety measures within manufacturing settings, as well as the need for strategic data planning and the integration of AI for future growth and efficiency. We cover a lot, so grab a cup of coffee and get ready for some incredible insights!

    And don't forget - you can join the conversation each Friday on LinkedIn. Follow us and we'll shoot you out an invite!

    Join the conversation each week on LinkedIn Live.

    Want even more insight to the stories we discuss each week? Subscribe to the Around The Horn Newsletter.

    You can also hear the podcast and other excellent content on our YouTube Channel.

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    1 時間 21 分
  • Home Depot's Strategic Move: Acquiring SRS Distribution to Meet Buyers Where They Want to Buy (B2C meets B2B)
    2024/03/29

    A monster acquisition is reshaping wholesale distribution and manufacturing: Home Depot's acquisition of SRS distribution, a move that expands their reach to tradesmen and building materials across 47 states. What's the real magic behind this move? It emphasizes the importance of meeting buyers where they are and adapting to their preferences. In this episode, we dive into this development and talk about how you can adapt in the same way. (Spoiler: it's about combining B2C simplicity with B2B depth in e-commerce and marketing strategies).

    The other major story this week was a tragic one: the major bridge collapse on the East Coast. The human toll was awful, and the disaster compounds with disruptions for inbound and outbound traffic for ships. How will this disaster—combined with the rebound of durable goods orders in February—impact the economy?

    We also highlight the importance of understanding the changing buyer journey and how AI can enhance the customer experience. Additionally, we discussed the role of AI in manufacturing and cybersecurity, particularly Microsoft's Copilot in aiding cybersecurity officers.

    We cover a lot this week, so don't miss out! Remember to follow us on all the social platforms: YouTube, TikTok, Instagram, and Facebook.


    Join the conversation each week on LinkedIn Live.

    Want even more insight to the stories we discuss each week? Subscribe to the Around The Horn Newsletter.

    You can also hear the podcast and other excellent content on our YouTube Channel.

    Follow us on Facebook, Twitter, Instagram, or TikTok.

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    1 時間 8 分