We're back with Season 5 of Katy Calls BS! We need to clear something up about digital products and digital product ecosystems. They are not the same. A digital product is a single item. A digital product ecosystem is a connected system where every product has a defined job and leads to the next. That difference is why some digital products for service business owners sell but most don't.

I see a lot of job posts online for people wanting to hire someone to create editable digital products for Etsy or Shopify. Lots of templates, printables, workbooks, and other things along those lines. Totally reasonable post but there is so much more to digital products.

This episode clears up the difference between design and strategy. Plus who you need to hire for what job. Both valid and have skills but they are different.

You'll hear:

• The difference between a digital product and digital product ecosystem
• Why the graphics don't sell the product
• Why generic content and generic templates are losing ground FAST
• A 4-question filter to run before you hire anymore to design a product for you
• A special announcement!

If your digital product strategy has felt like guesswork or been non existent, this episode gives you the structure you need. Ready for the next step? Book your Digital Product Infrastructure Audit, link on show site.

Book Your Audit Here

Connect with Katy on IG:

@katycallsbs and @themillersocial