Are Your Blog Categories Helping or Hurting SEO?
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Technically, blog categories and tags can help your SEO, but most people are using them in a way that actively hurts it.
The question to ask is: Do your blog categories actually help people find what they're looking for, or are they just clutter?
- Why keyword-stuffed categories and tags get flagged as spam
- The retail store analogy for structuring categories and tags correctly
- How to fix an existing blog with too many categories
- Using Google Search Console to avoid losing visibility during a cleanup
Get this right and your blog categories start working the way they should, guiding real visibility instead of quietly working against it.
Timestamps
[0:00] Introduction
[0:30] The real problem with blog categories and tags
[1:43] Why keyword-stuffed categories are a spam signal to Google
[2:23] User frustration and how it hurts rankings
[3:37] The retail store analogy for categories and tags
[5:11] What tags are for versus what categories are for
[6:38] What to do if you already have too many categories
[7:08] Using Search Console before you prune anything
[8:38] The rip the band-aid off approach
[9:08] How to rebuild categories and tags the right way
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https://www.meredithshusband.com/podcast