Is your plumbing company actually Googleable? Find out: https://areyougoogleable.com/

And as homeowners increasingly turn to ChatGPT and AI search, an even bigger question is emerging: When someone asks AI who to call for a plumber, does your company show up?

In this episode of the Plumber Marketing Success Podcast, Paul Benton sits down with Roger Wakefield, master plumber, entrepreneur and one of the most recognized voices in the trades, with more than 1.7 million followers across social media.

Roger explains why he created Are You Googleable?, a new platform designed to help plumbers, contractors and marketing agencies evaluate whether a website is structured properly for SEO, AEO, GEO and AI search visibility.

Roger compares the concept to a CARFAX report for your website. Instead of simply trusting that your marketing company built a great site, you can analyze individual pages, identify problems and compare your website against competitors.

• What does it mean to be Googleable in the age of AI?

• Can ChatGPT and AI search engines understand and find your plumbing company?

• What are SEO, AEO and GEO, and why do they matter?

• How does Are You Googleable? evaluate a plumbing website?

• What should plumbers expect from their marketing agencies?

• What website score does Roger consider good?

• Why should you compare your most important service pages against competitors?

• How much should a growing plumbing company invest in marketing?

• What did Roger learn from selling his plumbing company and its eventual sale to private equity?

• What should contractors do years before considering a private equity exit?

• Why does Roger believe plumbers should start creating video content?

• How can a small plumbing company use Facebook and social media to generate business without a huge advertising budget?

• How much content should a plumber actually create?

• Why does Roger believe YouTube should be the endgame for contractors creating content?

• What was Roger's best marketing decision—and what mistake should other plumbing company owners avoid?

Roger also shares a remarkably simple social media strategy: document the work you're already doing. A water heater installation, sewer repair or even a garbage disposal problem can become useful educational content that reminds people in your community exactly what you do.

His advice for getting comfortable on camera is equally practical: look into the lens, talk to one person and speak to them like they're your best friend.

Roger explains that social media helped transform his own plumbing career. What began as a way to market his plumbing company ultimately developed into a massive online audience, plumbing education business and new ventures including Are You Googleable?

And when it comes to selling a plumbing company to private equity, Roger offers an important warning: build the company correctly years before you plan to sell. Clean books, strong systems, good documentation and disciplined operations can't simply be manufactured at the last minute.

Whether you're trying to get more plumbing leads, improve your website, understand AI search, build a plumbing brand on social media, or eventually position your company for acquisition, this conversation is packed with lessons from someone who has actually done it.