Are We Changing Tech — or Just the Story Around It?
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Are We Changing Tech — or Just the Story Around It?
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Is tech really becoming more sustainable — or just better at telling that story?
In this episode of Digital Talks, Digitalcity.brussels (Noémie Valcauda) sits down with Eva Balemans, sustainable marketeer and founder of Better World Marketing, to unpack how marketing and narratives are shaping the sustainability discourse in tech.
From greenwashing to genuine transformation, this conversation explores who defines what “responsible tech” actually means — and whether today’s messaging reflects real behavioural change… or simply polished growth models.
A sharp, thought-provoking discussion on power, perception, and responsibility in the digital ecosystem.
🎙 A must-listen for anyone working in tech, marketing, or digital transformation.
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🎧 Digital Talks — conversations at the intersection of technology, skills, and society.
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