With AI-generated ghost stores on the rise, shoppers are entering a new era of consumer distrust. So why do supermarkets tempt us into buying more than we planned? And how can you tell a genuine online store from an AI-powered fake?

In this episode of The Shopping Forecast, Catherine and Elizabeth go behind the scenes of the supermarket, lifting the lid on the clever tricks retailers use to influence what you purchase and the psychology behind store design. From why shops want you to turn right when you walk through the door to the science behind checkout impulse buys, they explore the subtle strategies designed to keep customers browsing and spending for longer.

They also unpack the growing mistrust in online shopping as AI-generated websites and fake online stores become increasingly sophisticated. With "ghost stores" on the rise, Catherine and Elizabeth explore why consumers are researching brands more than ever before, what retailers can do to build trust, and why showing the real people behind a business has become essential in the age of AI.

The Shopping Forecast is a podcast that proves shopping is about so much more than what’s in your basket.

To hear more from us follow The Shopping Forecast!

Youtube: Subscribe to our channel The Shopping Forecast to watch the video version https://www.youtube.com/@TheShoppingForecast
Instagram: https://www.instagram.com/theshoppingforecast/

Find Elizabeth:
Instagram: https://www.instagram.com/elizabethstilesuk/
Website: https://www.elizabethstiles.co.uk/
Podcast: https://podcasts.apple.com/gb/podcast/the-fashion-brand-clinic-podcast/id1456543176

Find Catherine:
Instagram: https://www.instagram.com/resilientretailclub
Website: https://www.resilientretailclub.com
Podcast: https://www.resilientretailclub.com/podcast/