In Episode 77 of iGaming Real Talk, Surya speaks with David Khutsishvili, CMO at FortuneJack, about why chasing bigger acquisition numbers does not always create a stronger casino business.

FortuneJack has been operating since 2014 in a crypto casino market where new brands continue to appear. David says trust has been one of the main reasons the company has been able to keep players over time. The team focuses on player relationships, VIP management, loyalty programmes and creating an experience that encourages customers to stay rather than simply acquiring more users.

The conversation also looks closely at streamers and affiliate traffic. David explains why views and screenshots cannot always be taken at face value. Fake views, bots and recycled promotional funds make verification important. FortuneJack uses a dedicated streamer management team, research tools and manual checks before deciding whether a partnership makes sense.

For David, audience size is also not enough. A successful streamer still needs to fit the positioning of the brand. FortuneJack prefers longer-term streamer partnerships and looks at the audience, market and promotional approach before building a deal.

The episode closes with the future of affiliate relationships. David does not believe CPA and RevShare will disappear, but he thinks the relationship between operators and affiliates needs to move beyond individual transactions. His view is that operators should understand the a