The way we dress can impact our daily emotions, confidence levels, how we are perceived by others, and even our professional success. Brands are not any different.  Professional fashion designer, Merline Labissiere, joins us this week to discuss how brands can use fashion to build moral in a team and represent the values of a brand to the boarder public. 

The Architecture of Brand Podcast is a monthly podcast that interviews experts in all of the areas that make up your brand.  To learn more about Joe and Branding for your business, visit www.architectureofbrand.com.

Copywriting is often where content begins and can set the trajectory of how a campaign is run, how things appear, and most importantly what the message is. Betsy Gartner Graham has been working in digital marketing since digital marketing began in the mid 1990s and has helped multiple tech companies find their voice and direct their messaging. In this episode we discuss how to approach a copywriting campaign and what makes one successful. 

To learn more about Betsy and the work she does you can find her on LinkedIn.

The Architecture of Brand Podcast is a monthly podcast that interviews experts in all of the areas that make up your brand. To learn more about Joe and Branding for your business, visit www.architectureofbrand.com.

Graphic design is one the most apparent and most thought of aspects of building a brand. When done correctly, the business and financial benefits can be dramatic. In this episode we speak with professional graphic designer, Taylor Baker, about her work for Hershey Chocolate, the transformative role she played in working with Duck Donuts, and how she was able to help them grow their franchise locations from 20 to over 100 in a short amount of time through effective branding.