Mark Spilsbury from Tribus Digital has watched clients turn up to calls having already built a working prototype in Claude. In this episode, he explains why that's rarely as far along as it looks, and what agencies need to rethink about pricing, ownership, and training as a result.

In this episode, we cover:

• Why a clickable AI prototype can look finished while most of the real work is still hidden, using a theatre-backdrop analogy
• How a report page went from half a day of design work to ten minutes once Claude was fed a screenshot
• The friction between designers embracing AI-built prototypes and developers feeling their role encroached on
• Why Mark asks his team to accept code that's “70-80% as good” if AI delivers it in a fraction of the time
• The accountability problem when nobody who prompted the code feels responsible for it
• Why junior developers risk losing the ability to debug once AI stops being helpful

Guest: Mark Spilsbury, Tribus Digital

Interviewer: David Wain-Heapy, Co-founder, Prodigi

Aperture: Agency AI is produced by Prodigi.

Nicola Ray from Modern spends her week inside the AI decisions large marketing organisations are making, and where those decisions go wrong. In this episode, she shares what she's seeing across her client base, from stalled adoption to a CRM implementation upended overnight.

In this episode, we cover:

• Why a 5,000-person consultancy halted a multi-million dollar CRM implementation after two directors vibe-coded an alternative over a bank holiday weekend
• How a departing employee's personal Claude agent left his team unable to reproduce his own reporting
• Using AI to mine CRM call notes for buying signals when long sales cycles hide results from quarterly reporting
• Why unpredictable token and consumption pricing makes AI tools nearly impossible to budget for
• Two organisations taking opposite approaches to data access — one abandoning a CRM platform, one locking contact data out of Copilot entirely

Guest: Nicola Ray, Modern Aperture: Agency AI is produced by Prodigi.

Interviewer: David Wain-Heapy, Co-founder, Prodigi

Sammy Mansourpour from AgencyUK built a dedicated AI team more than a year ago and split its work into two clear tracks: efficiency and capability. In this episode, he explains what both tracks have produced, and what worries him about the junior talent pipeline.

In this episode, we cover:

• Why AgencyUK split AI work into two tracks: process efficiency and service capability
• The concern that AI has removed the entry point for junior strategists
• How token costs and subscription pricing could reshape agency headcount
• Why smaller, independent agencies can adopt AI faster than global networks
• Building a "brand OS" for how brands are found inside AI platforms

Guest: Sammy Mansourpour, AgencyUK

Aperture: Agency AI is produced by Prodigi.

Interviewer: David Wain-Heapy, Co-founder, Prodigi